Swisse

Swisse
Industry Vitamin
Founded Melbourne, (1969; 49 years ago)
Headquarters Cambridge Street, Collingwood, Melbourne, VIC, Australia
Key people
  • Kevin Ring (Founder)
  • Radek Sali (ex-CEO)
Products Vitamins and supplements
Parent H&H Group
Website https://www.swisse.com/en-au/home

Swisse is an Australian vitamin, supplement, and personal care product company. Its Managing Director is, since 2016, Oliver Horn.[1] In September 2015, 86% of the company was bought by Hong Kong-listed Chinese company H&H Group for $1.67 billion AUD.[2][3] Measured by sales, it is Australia's top multivitamin brand, and its products are available internationally.[4]

Products

Swisse started as a company which sold vitamins; since then the company has expanded its range with providing such products as supplements,[5] skincare products,[6] and sports nutrition products.[7]

in 2013 the Australian Broadcasting Corporation was sued by the father of former CEO Radek Sali, Avni Sali for defamation over a The Checkout segment on Swisse products which claimed that he manipulated clinical tests of a Swisse appetite suppressant to benefit the company.[8] The ABC initially stood by the segment,[9] but the case was eventually settled out of court.[10]

Spokespeople

Spokespeople for the company have included Ricky Ponting, Nicole Kidman, George Calombaris, and Ashley Hart.[11] Fan Bingbing served as Swisse's Chinese brand ambassador before she was suspended due to her 2018 tax evasion scandal.[12]

References

  1. ↑ "Swisse Company Profile".
  2. ↑ "Hong Kong-listed Biostime takes Swisse prize".
  3. ↑ Hawthorne, Mark (2015-09-17). "Swisse bought by Hong Kong company Biostime for $1.67 billion". The Sydney Morning Herald. Retrieved 2018-02-01.
  4. ↑ "Australia's Top Multivitamin Brand Swisse Wellness Re-Enters U.S. Market". Retrieved 2018-02-01.
  5. ↑ "Vitamins & Supplements".
  6. ↑ "Skincare".
  7. ↑ "Sports Nutrition".
  8. ↑ Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
  9. ↑ Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
  10. ↑ Knott, Matthew (2016-08-24). "ABC under fire over deal with vitamin giant Swisse Wellness". The Sydney Morning Herald. Retrieved 2018-02-03.
  11. ↑ "Swisse Ambassadors".
  12. ↑ Needham, Kirsty (2018-10-03). "Missing Chinese superstar resurfaces, faces $97m fine for tax evasion". The Sydney Morning Herald. Retrieved 2018-10-03.
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