Swipe file
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.[1]
Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines.
Swipe files are also commonly used by Internet marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.
See also
 |
Look up copywriting or copywriter in Wiktionary, the free dictionary. |
References
- ↑ "New Small-Business Must-Have: A Swipe File". Inc.com. 2014-07-03. Retrieved 2017-11-24.
This article is issued from
Wikipedia.
The text is licensed under Creative Commons - Attribution - Sharealike.
Additional terms may apply for the media files.