SwellPath

SwellPath
Private startup
Founded 2008
Headquarters Portland, OR, USA
Services web analytics, search engine optimization, paid search advertising[1]
Website www.swellpath.com

SwellPath was an internet marketing consultancy in Portland, Oregon, focusing on web analytics (with an emphasis on Google Analytics custom tagging and reporting) and search engine marketing. SwellPath was a Google Analytics certified partner[2] and was one of the first agencies worldwide to be certified as a specialist for Google's Google Analytics Tag Manager.[3]

History

In 2008, SwellPath was founded by John P Koenig. After establishing a small group of clients, Koenig partnered with Adam Ware, then working at RYZ, on January 1, 2009.[4]

In September 2009, the company became a part of Goole's Google Analytics Certified Partner program.[5] In 2012, Koenig split from SwellPath to spin off an internal project into a full-fledged startup, Measureful.[4] As of January 2013, SwellPath operates with a team of 12 people.[6]

Former SwellPath employees have made a few notable contributions to the internet marketing community, including "How to Prepare for AuthorRank and Get the Jump on Google".[7] The peer-reviewed article was published by SEOmoz and has been read over 40,000 times (according to SEOmoz's post analytics) and has been cited by 2,063 other articles.[8] SwellPath team members have also been presenters at conferences such as Danny Sullivan's SMX (Search Marketing Expo),[9][10][11][12] Jive Software's JiveWorld, Web Visions,[13] and various WordCamps.[14]

In March of 2015, SwellPath was Acquired by 6D Global Technologies.[15]

Philanthropic Work

Koenig had stated that the core values of non-profit work are reflected in SwellPath's company culture.[16] This was evidenced in a number of philanthropically-oriented projects. Up until June 2010, SwellPath was involved in Web Analytics Demystified's Analysis Exchange program, in which mentors and students work together to help non-profits and NGOs with web analytics.[17] In November 2012, SwellPath partnered with interactive agency, Blue Collar Interactive, to offer $100,000 in agency services to a qualified startup and "energize a passionate business that needs our help".[18]

References

  1. ↑ "SwellPath Services". SwellPath.
  2. ↑ "Google Analytics Certified Partners". Google.
  3. ↑ "SwellPath Selected as One of the First Specialists for Google's New Product, Google Tag Manager". PR Web.
  4. 1 2 "SwellPath Spins Off Measureful".
  5. ↑ "SwellPath is a Google Analytics Certified Partner". SwellPath.
  6. ↑ "About SwellPath". SwellPath.
  7. ↑ "How to Prepare for Author Rank and Get the Jump on Google". Moz. Retrieved 2015-10-19.
  8. ↑ "Majestic SEO Report". Majestic SEO.
  9. ↑ "SMX East 2011 Speakers".
  10. ↑ "SMX East 2012 Speakers".
  11. ↑ "SMX Social Media Marketing 2012 Speakers".
  12. ↑ "SMX West 2013 Speakers".
  13. ↑ "Adam Ware at Web Visions".
  14. ↑ "Speaker Spotlight: Adam Ware of SwellPath".
  15. ↑ {{cite web|url=https://globenewswire.com/news-release/2015/03/23/717647/10125867/en/6D-Global-Technologies-Inc-Acquires-SwellPath-a-Leading-Analytics-Search-Engine-Optimization-and-Digital-Advertising-Firm.html%7Cpublisher=Globe News Wire|title="6D Global Technologies Inc Acquires SwellPath
  16. ↑ "John Koenig – Gen Y Business & Social Entrepreneur". Idea Mensch.
  17. ↑ "SwellPath Joins the Analysis Exchange".
  18. ↑ "JumpStart to award $100,000 in agency services to an emerging company". BLP.net.
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