Sustagen

Sustagen is nutritional supplement beverage brand, manufactured by Mead Johnson Company for the Australian and New Zealand markets. Sustagen is equivalent to the Boost Energy Drink sold by Nestle in the United States and United Kingdom (not to be confused with the energy drink Boost sold by the company of the same name)

It is also well known in Brazil, Latin America and Sri Lanka.

Mascots

Susy and Geno was a mascot in Sustagen as a child form in mid-late 1980s until late 1990s. Later, it was revived as an adult form in 2013.[1]

Varieties

The product comes in five varieties:

  • Sustagen Ready To Drink: pre-mixed with milk and sold in a Tetra Pak in four flavours: Dutch Chocolate, Mega Choc, French Vanilla and Mocha Choc.
  • Sustagen Ready To Mix: in powdered form for mixing with milk or water. Sold in a can in three flavours: Dutch Chocolate, French Vanilla and Mocha Choc.
  • Sustagen Sport: special sport formulation, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla. Extremely high in protein.
  • Sustagen Hospital Formula: special hospital formulation, sold in powdered form for mixing with milk or water. Sold in three different varieties: Chocolate, Vanilla and an unflavoured neutral.
  • Sustagen Plus Fibre: special hospital formulation with added dietary fibre, sold in powdered form for mixing with milk or water. Sold in a can in two flavours: Chocolate and Vanilla.

Media references

  • Sustagen received a publicity boost when, on the advice of a nutritionist, it was one of the items sent through a pipe to trapped miners Brant Webb and Todd Russell in the 2006 Beaconsfield mine collapse.[2] Russell, however, later joked to Eddie McGuire: "That Sustagen, I wouldn't feed it to my dog."[3] Referring to the fact that they received the hospital grade version of the product, which is more nutritious.
  • Sustagen have a sponsorship deal with the Austereo radio network in Australia that promotes the brand on podcasts of the network's radio programmes.[4]

References

  1. ↑ "Susy and Geno's Information". IsaMunangPatalastas' Blogspot. October 9, 2017.
  2. ↑ The 7.30 Report: Rescue effort to free miners continues, Australian Broadcasting Corporation, 1 May 2006. Retrieved on 28 August 2006.
  3. ↑ Beers, tears and cheers at Beaconsfield Archived 17 June 2006 at the Wayback Machine., NineMSN, 9 May 2006. Retrieved on 28 August 2006.
  4. ↑ Austereo links with Sustagen in ad deal, NineMSN, 23 May 2006. Retrieved on 28 August 2006.
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