Superunie

C.I.V. Superunie B.A.
Co-operative wholesale society
Headquarters Superunie
Industrieweg 22-b
4153 BW Beesd
Website www.superunie.nl

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative between 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.[1][2]

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.[3]

Members

(as of July 2012)

  • Agrimarkt - 6 stores
  • Boni - 37 stores
  • MCD - 37 stores
  • Coop - 201 stores
  • Deen - 63 stores
  • DekaMarkt - 86 stores
  • Dirk van den Broek - 100 stores together with:
  • Digros - 16 stores
  • Bas van der Heijden - 29 stores
  • Hoogvliet - 62 stores
  • Jan Linders Supermarkten - 57 stores
  • Nettorama - 29 stores
  • Poiesz - 62 stores
  • Sperwer Groep which includes:
  • PLUS - 259 stores
  • Spar - 320 stores
  • Sligro Food Group (Wholesale) which also includes:
  • Golff - 6 stores
  • EMTÉ Supermarkten - 125 stores
  • Sanders - 6 stores
  • Vomar - 56 stores

Former members

Brands

Superunie offers several housebrands to its members:

  • Perfekt (Boni, Deen, Hoogvliet, Jan Linders, Sanders);
  • Plus (PLUS);
  • Markant (Agrimarkt, Coop, EMTÉ, MCD Supermarkten and Vomar);
  • 1 de Beste (Dirk van den Broek, Bas van der Heijden, Digros and DekaMarkt);
  • Spar (Spar).

Members have the following Superunie brands in their stores:

  • First Choice Cola (cola)
  • Bonbébé (babyfood)
  • TopVit (dairy product)
  • Melkan (dairy product)
  • Bumblies (babycare)
  • Vismarine (fish)
  • Daily Chef (instant meal)
  • Schuttersbier (beer)
  • Bon Appetit (nuts, cheeses, salades)
  • Bakkers Weelde (cake)
  • Derlon (cosmetics)

References

  1. ↑ distrifood.nl Archived 2012-05-11 at the Wayback Machine., reviewed on 2012-03-06.
  2. ↑ Inkoopkracht Superunie groter dan die van Ahold, De Volkskrant, 1997-01-11.
  3. ↑ Press release, European Marketing Distribution, 2010-11-01.
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