SunnyD

SunnyD
Manufacturer Sunny Delight Beverages
Distributor Dr Pepper Snapple Group (USA)
Saputo (Canada)
Introduced 1963
Colour varies by flavor
Flavour various
Ingredients Water, High fructose corn syrup, and less than 2% concentrated juices
Website www.sunnyd.com

Sunny Delight, marketed as SunnyD in some regions, is an orange flavored drink developed by Doric Foods of Mount Dora, Florida in 1963.[1] It grew so popular that additional plants were built in California and Ohio in 1974 and 1978, respectively. In April 1983, Sundor Brands bought out Doric Foods; Sundor Brands was then purchased by Procter & Gamble in March 1989.

The drink produced an estimated $450 million in revenue for Procter & Gamble in 2004. In 2005, Sunny Delight was spun off into the independent Sunny Delight Beverages Company (SDBC). The beverage is also distributed by Dr Pepper/Seven Up (DPSU). In Canada, the drink is manufactured and distributed by Saputo.

The beverage was launched in the United Kingdom in April 1998 with a £10 million promotional campaign, and by August 1999, it became the third biggest selling drink in the United Kingdom, behind Coca-Cola and Pepsi. It was sold in refrigerated cabinets, and marketed as a healthier alternative to soft drinks.

Promotional campaigns

Reach for the Sun Bottle Hunt

SunnyD "bottles" were hidden across the Web

In the middle of the 1990s, Sunny Delight sponsored an early internet contest promoting their beverage. For the game, the Reach for the Sun Bottle Hunt, simple graphics depicting Sunny Delight "bottles" were incorporated into independent American web sites. The site locations were various personal home pages or more well known internet resources.

At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles.

Initially appearing in 1996 and gaining widespread attention, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from T shirts to college scholarships. As a pioneering internet advertising meme, it set the stage for years of later web marketing promotions.[2][3]

Peel 'n Taste Flavor Strips

In July 2009, to promote the company's Sunny Delight Smoothies, the company partnered with Food Lion supermarkets to place SunnyD Smoothies Peel 'n Taste flavor samplers in the aisles, where Sunny Delight products were located.[4]

Reformulation

In recent years, the artificial sweetener sucralose has been added in combination with high fructose corn syrup, in order to cut the calorie count.[5]

As of 2013, North American Sunny Delight contained less than 2% concentrated fruit juice.[6]

Controversies

In the United Kingdom, there were many negative press reports about the product, following an investigation by The Food Commission, an independent consumer organisation in the United Kingdom.

In December 1999, according to a report by BBC News, the negative publicity escalated when a Sunny Delight television advert showing a snowman turning orange was released, at about the same time as reports of a girl who experienced her skin turning orange – due to the product's use of beta-Carotene for colour – after drinking an estimated 1.5 liters of Sunny Delight a day.[7][8][9]

Sales had halved by 2001, and the drink was redesigned and re invented in March 2003 as "SunnyD". In the United Kingdom, SunnyD was again relaunched in March 2009, with a new formulation containing 70% fruit juice and no artificial ingredients or added sugar. However, amid declining sales, the product was further reformulated in April 2010, as a lower priced beverage containing only 15% fruit juice.[10]

See also

References

  1. ↑ "Sunny Delight Beverages Co. — History". 2009. Archived from the original on 2010-02-03. Retrieved 2011-04-20.
  2. ↑ Sales Promotion Essentials, Don E. Schultz, et al., 1998
  3. ↑ Dan Janal's Guide to Marketing on the Internet, Daniel S. Janal, 2000.
  4. ↑ Greenberg, Karl (July 30, 2009). "Sunny D Brings Peel 'n Taste To The Grocery". MediaPost.com. Archived from the original on August 1, 2009.
  5. ↑ http://www.sunnyd.com/flavors/index.html#tangy
  6. ↑ "19 foods that aren't food", by Mandy Oaklander, FOX News
  7. ↑ Clayton, Jennifer. The rise and fall of Sunny Delight, BBC News, December 3, 2003
  8. ↑ Soft drink turned toddler 'yellow', BBC News, December 26, 1999
  9. ↑ "Too much Sunny Delight turns girl's skin yellow". The Independent. 1999-12-27. Retrieved 2018-01-08.
  10. ↑ Beckett, Alex (3 April 2010). "Sunny Delight drops fruit content and rsp to stem sales decline". www.thegrocer.co.uk. Retrieved 2017-06-26.
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