Stuff (magazine)

Stuff
Categories Gadgets, games and gear
Frequency Monthly
Publisher Kelsey Media (UK)
Total circulation
(Jan-Dec 2017)		 54,492 (UK)
Print and digital editions.
Year founded

November 1996 (UK)

1999 (US)
First issue

November 1996 (UK)

1999 (US)
Country UK, U.S., Turkey, Germany, Russia, Czech Republic, France, the Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, India, Indonesia, Singapore, Middle East, Mexico Korea, Poland, Portugal and Vietnam
Language English
Website Official UK site
ISSN 1364-9639

Stuff is the best-selling gadget magazine in the world and the 3rd largest men's magazine brand. It comprises 26 international editions with over a million readers, and includes interactive editions available on smartphone and tablet, alongside a content-rich website. The magazine features gadgets, games and gear, focusing primarily on the latest and greatest consumer electronics and previews of future technology.

History

Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics.

The brand took a more lifestyle orientated direction in 1998, before publishing group Haymarket bought the title in January 1999 and refocusing the magazine to consumer electronics.

In May 2018 the brand was sold to Kelsey Media[1], where it continues to be an oracle for a generation of tech addicts, documenting every major tech trend, filtering the most important gadget news and happenings, and keeping consumers in the loop with the hottest reviews, how-tos, interviews and features.

Haymarket Media Group CEO Kevin Costello said at the time of the sale: "Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate and inspire. It's been a big part of the Haymarket story, but our strategic focus has shifted and Stuff needs a new home where the brand can really achieve its potential."

UK edition

The UK version of the magazine is focused on gadgets, games and gear, including but not restricted to innovative and exciting consumer electronics. "Hot Stuff" is the news section concerned with new or forthcoming products. Top 10s of currently available items are featured toward the back of the magazine.

US edition

The US edition of Stuff was launched in 1999 by Dennis Publishing, Inc., the US arm of British publishing group Dennis Publishing. Spun off from a regular section in another of the group's titles, Maxim, Stuff's US edition featured reviews of consumer electronics alongside other articles of interest to a predominantly male audience. In June 2007, all but one of Dennis's US titles were sold to private equity firm Quadrangle Group,[2] who closed the magazine later the same year.

Malaysia edition

Founded in 2004, Stuff Magazine Malaysia is one of the country's leading and best-selling consumer electronics, technology and lifestyle magazines. It is Published by Catcha Lifestyle Publications Sdn. Bhd.

Singapore edition

Stuff magazine has been locally published in Singapore since 2004. The magazine gained recognition and established itself as a leading name in the consumer electronics and tech lifestyle segment in Singapore. Its website launched in December 2013. The magazine was also relaunched and published by content owner Haymarket Media Group.

Indian edition

Stuff India, the Indian edition of Stuff, launched on 1 December 2008 with a cover price of Rs. 100 ($2). The magazine launched with a print run of 40,000 copies. Stuff India is edited by Nishant Padhiar, formerly the editor of T3 and consultant editor on AV MAX.

South African edition

Stuff South Africa was published under license by Times Media between 2007 and December 2012.[3] In November 2012 the publishers announced that the licence had not been renewed, but that a new publishing venture would continue the title. Circulation has been recorded at 25,811.[4]

Mexican edition

Stuff México was published under license by Grupo Medios starting June 2012. The magazine launched with a print run of 50,000 copies. Stuff México is no longer edited since 2015.

Website

The website for Stuff was relaunched in November 2006.

References

  1. ↑ "Haymarket Media Group agrees sale of world's best-selling gadget magazine - Stuff - to Kelsey Media | Kelsey Media". Kelsey Media. 2018-05-31. Retrieved 2018-10-09.
  2. ↑ Dennis Publishing Sold To Quadrangle Group; Will Hold Onto Week and Maxim UK
  3. ↑ Gill Moodie (2012-12-13). "Wertheim Aymés snapping up Stuff". Bizcommunity. Johannesburg.
  4. ↑ "Times Media to launch new title, lets go of Stuff". Bizcommunity. Johannesburg. 2012-12-12.

Magazine

Digital Magazine

Digital Magazine Reader

  • Zinio Zinio provides the reader for Stuff and other magazines.

Stuff Mexico

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