Student Edge

Student Edge
Private
Industry Membership Organisation
Founded 2003
Founder Craig Chetty, Damien Langley, Jeremy Chetty, Simon Loader
Headquarters Perth, Western Australia, Australia
Number of locations
 2 Offices (2018)
Members 1,000,000 (2018)
Number of employees
 23 (2018)
Website studentedge.org

Student Edge is an Australian organisation that seeks to enrich the lives of students across the country. The company aims to do this by helping students save and manage money, prepare for the workplace, find jobs and make informed career and life decisions. The company currently has approximately 1,000,000 members.

History

Founding

Student Edge was founded in 2003 in Perth, Western Australia by university students Damien Langley, Jeremy Chetty, Craig Chetty and Simon Loader. A student advocacy service, it offers Australians participating in secondary, tertiary education and apprenticeships/traineeships to register for Student Edge membership and take advantage of discounts, free job and internship search boards, career tips and well-being services. While it began with a $20 subscription cost as its initial business model, the model was upturned in 2006/2007, making the membership, as well as access to its exclusive deals and competitions, free. The company now relies on advertising and sponsorship for its revenue. Following this move, its membership flourished with major brands such as Apple, McDonald's, Boost Juice and Bankwest - along with numerous Government agencies - coming on board to sponsor the company.[1] The rise in popularity led to the company's national launch in August 2010.[2]

National Launch

On the 27th of August 2010, following a celebration at the State library of Western Australia, the company opened its membership to students across Australia. This roll-out increased the number of affiliated major brands, as well as the overall membership offering. By the end of 2011, Student Edge had 500,000 cardholders, making it the largest student member benefits organisation in the country[3] and as of 2018, the company has more than 1,000,000 members nationwide.[4]

Development of Product Offering

Building on the success of the national launch and acting on feedback from members, in 2013 Student Edge increased its development team, adopted Agile software development processes and began a transformation of its product and services.

In 2014 they combined their previously independent desktop and mobile websites and built a completely new fully responsive website from the ground up. They introduced their official Android and iOS apps[5] and launched a new section on their website featuring popular articles, news and reviews.[6] 2014 was also the launch of Student Edge's research and insights team.

In 2015 the focus shifted to building out the tools to assist their members in their career choices and employment with the introduction of career profile tools, job ready checklists and sections dedicated to career tips and job readiness tips. With the addition of a new editor and the offering of cadetships to members, Student Edge significantly grew their popular culture and news articles positioning it equally alongside its discounts, competitions, careers and job content.

In January 2016 they introduced a Chrome extension and in February they launched forums.[7]

In June 2017 Student Edge launched their online learning platform Student Edge Learning.[8] The platform delivers units covering life skills and is focused at both schools and students.

Benefits

Student Edge offers benefits to its membership, including:

  • News, reviews and tips on living well, solving student challenges and achieving life goals.[6]
  • Stories and videos featuring successful Australians.[9]
  • Career videos.[10]
  • Retail and online deals.[11]
  • Access to surveys and focus groups.[12]
  • Writing cadetships.[13]
  • Job listings and tips.[14]

Collaborations With Schools

Student Edge's outreach team makes more than 100 visits to schools per year, educating students on social media responsibility and offering career tips. In 2014, Student Edge launched their annual Teacher of the Year competition, awarding NSW's Sefton High School history teacher Thomas Elley the inaugural prize.[15]

References

  1. ↑ "The Student Edge story with Jeremy Chetty". eGroup One. December 2, 2014.
  2. ↑ "Perth's online student king". PerthNow. January 29, 2011.
  3. ↑ "Empowerment gives students the edge". Business News. June 29, 2015.
  4. ↑ ""Why We Love Student Edge": Real Testimonials From Our First Million Members". Student Edge. July 2, 2018.
  5. ↑ "Student Edge". studentedge.org. Retrieved 2016-02-13.
  6. 1 2 "Student Edge Articles".
  7. ↑ "Student Edge Forums".
  8. ↑ "Student Edge Learning". learning.studentedge.org. Retrieved 2017-06-01.
  9. ↑ "Student Edge Interviews on YouTube".
  10. ↑ "Student Edge Careers on YouTube".
  11. ↑ "Student Edge Deals".
  12. ↑ "Student Edge Surveys".
  13. ↑ "Write For Student Edge". Student Edge. April 28, 2015.
  14. ↑ "Student Edge Jobs". SE Jobs.
  15. ↑ "Sefton High School's Thomas Elley picks up Student Edge Teacher of the Year award". Daily Telegraph. November 3, 2014.

Official website

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