Stoner Sloth

Stoner Sloth
Agency Saatchi & Saatchi
Client New South Wales Department of Premier and Cabinet
Language English
Media Television
Release date(s) 2015
Country Australia
Budget $500,000

"Stoner Sloth" was an anti-cannabis public service announcement series of three videos, created by Australia's New South Wales Department of Premier and Cabinet in 2015.[1][2]

Reception

The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail",[1] according to trade publication Adweek.[3] The agency defended its ads, which cost $500,000.[4] The National Cannabis Prevention and Information Centre distanced itself from the campaign.[5]

See also

References

  1. 1 2 Nudd, Tim (December 20, 2015). "Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail". AdWeek. Retrieved April 26, 2017.
  2. ↑ Hanson, Hilary (December 18, 2015). "'Stoner Sloth' Campaign Is Peak Anti-Marijuana Absurdity". The Huffington Post. Retrieved April 26, 2017.
  3. ↑ Erik Oster (December 21, 2015), "Saatchi & Saatchi's 'Stoner Sloth' Effort for New South Wales Backfired Miserably", Adweek
  4. ↑ Duff, Eamonn (December 27, 2015). "Saatchi & Saatchi defends $500,000 'Stoner Sloth' anti-marijuana campaign". The Sydney Morning Herald. Retrieved 26 April 2017.
  5. ↑ Wahlquist, Calla (December 19, 2015). "'Stoner sloth' anti-drug campaign gets reality check as medical experts walk away". The Guardian. Retrieved April 26, 2017.
  • "'Stoner Sloth' ad campaign lights up the Internet". CNN. December 2015.
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