Stone Island

Stone Island
Private
Industry Textile
Founded 1982 By Massimo Osti
Products Clothing
Footwear
Accessories
Revenue €90 million (2014)[1]
€13 million EBITDA
Website Stone Island

Stone Island is an Italian high-end men's apparel brand from Ravarino. It is part of Carlo Rivetti's "Sportswear Company" (SPW).

Brand

Stone Island is known by its compass patch that buttons onto the upper sleeve of the left arm.[2]

Originally the patches were green edged, badges from around the year 2000 onwards became black edged. There are also a run of rarer 'white badges' which were originally made on certain jackets to celebrate the new millennium. The white badge is now apparent on jackets that use materials that Stone Island develops themselves in-house. Novel jacket designs include the "Liquid Reflective" jacket, that uses thousands of small shards of glass that reflect light.

History

Massimo Osti (b. 1944; † 2005) started his first label C.P. Company in 1974. Stone Island was set as a secondary line or diffusion collection of his main label.[3] The brand specialized in surface treatment of fabrics and dyeing techniques. GFT bought the company in 1983, Osti left in 1994, it is now run by Carlo Rivetti.

In mid 2017, Stone Island sold Singaporean Sovereign wealth fund Temasek Holdings a 30% stake in its business for a yet to be disclosed sum.[4]

Fans

From the mid 1990s the make has been popular among football fan 'casual (subculture)' in England and throughout the rest of Europe.[5] The brand can also be seen in many football hooliganism based films, such as Green Street Hooligans and The Football Factory. Canadian rapper Drake (musician) is also regularly seen wearing Stone Island and has created it as a culture in the rap industry.

References

  1. ↑ Fashionbi
  2. ↑ History of the iconic Stone Island Patch
  3. ↑ Company history Drapers Online, 2012
  4. ↑ "Stone Island Sells 30% Stake to Temasek". The Business of Fashion. 2017-08-01. Retrieved 2017-08-01.
  5. ↑ Hooligans BBC

See also


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