Stephen Baker (animal behaviorist)

Stephen Baker (April 17, 1921, Vienna, Austria-September 13, 2004, Manhattan, New York City) was a animal behaviorist, advertising executive, author and humorist of Austrian origin

Born Steven Bacher in Vienna, Baker, both artist and writer, created the "Let your fingers do the walking" ad campaign for the AT&T Yellow Pages as art director for the advertising agency Cunningham & Walsh.

Baker wrote 22 books on various topics, from "The Systematic Approach to Advertising Creativity" and "Advertising Layout and Art Direction," to "How to Look like Somebody in Business without Being Anybody," "How to Get a Job without Asking for It" and "I Hate Meetings."

"How to Live with a Neurotic Dog", published in 1960, sold more than 200,000 copies.

Other works include "How to Live with a Neurotic Cat" and "How to Play Golf in the Low 120's".[1]

References

  1. ↑ Bayot, Jennifer (24 September 2004). "Stephen Baker, Ad Executive, Dies at 83" – via NYTimes.com.
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