Starfall (website)

Starfall
The current logo
Screenshot of the current website
Type of site
 Kids website
Available in English
Key people Stephen Schutz (CEO)
Website http://www.starfall.com
Commercial No
Launched September 2002 (2002-09)

Starfall is a children's website that teaches basic English reading and writing skills. The main demographic is preschoolers, and kindergarteners.

Founded in 2002, the website teaches children how to read by using games and phonics. In May 2007, Starfall had 987,000 visitors, which was a 300% increase from the previous year.[1] Methods used by the website are based on the research of G. Reid Lyon from the National Institutes of Health and Edward J. Kame'enui from the University of Oregon.[2]

The website is free to use and does not use advertising to generate revenue. The cost of running it is instead covered by money from Blue Mountain Arts, as well as the money made from its workbook printouts.[1]

History

Starfall was founded in 2002[3] by Stephen Schutz, his wife Susan Polis Schutz, and their son, Jared Schutz Polis.[1][2] Starfall arose from Blue Mountain Arts, a publishing house in Boulder, Colorado founded by Stephen Schutz. Starfall received this name because the founders believed that the name "evoked wonder and delight".[1] Stephen Schultz had trouble reading books when he was nine years old, so he decided to help young readers by creating this website.[2]

In 2006, Starfall launched Pumarosa, which helps Spanish speakers learn English.[1]

Four reading levels

Starfall has four reading levels to teach children how to read. The levels, in order from the most basic to the most advanced are: "learning ABCs", "early beginning reading", "intermediate beginning reading", and "advanced beginning reading".[4]

The first level teaches preschoolers about the ABCs. At this level, the website provides learners with all the letters of the alphabet in the upper case form and in the lower case form. When the learners see words appear on the screen, they hear the sounds of all the letters that compose a word. In the early beginning level, learners create words through the addition of consonants to different word family. The letters in every word are highlighted while they are read to the learner.[4]

In the intermediate beginning reading level, readers can bring the books they will read to life before they read them. The learner can read about eminent artists and magic tricks. In the advanced beginning reading level, children can read a variety of books, including nonfiction books, bird riddles, Chinese fables, and comics.[4]

References

  1. 1 2 3 4 5 Olson, Stefanie (2007-07-09). "The ABCs of learning online". CNET Networks. Archived from the original on 2009-09-28. Retrieved 28 September 2009.
  2. 1 2 3 Tsubata, Kate (2007-09-24). "Web site a tool to teach reading". The Washington Times. Archived from the original on 2009-09-28. Retrieved 28 September 2009.
  3. ↑ "About Starfall". Starfall. 2011. Archived from the original on 2012-01-16. Retrieved 2012-01-16.
  4. 1 2 3 Gudmunsen, Ginny (2005-08-22). "Free site has scoop on teaching kids to read". USA Today. Archived from the original on 2009-09-28. Retrieved 28 September 2009.
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