Every End of the Day

"Every End of the Day"
Single by IU
from the album Smash Hits
A-side "Peach"
Released May 11, 2012
Format CD single,[1] digital download
Genre K-pop
Length 4:02
Label LOEN Entertainment
Songwriter(s) IU
Producer(s) Jo Young-chul
IU singles chronology
"You and I"
(2011)		 ""Peach" / "Every End of the Day""
(2012)		 "Sea of Moonlight"
(2012)

"You and I"
(2011)		 "Peach" / "Every End of the Day"
(2012)		 "Sea of Moonlight"
(2012)
Music video
"Every End of the Day" on YouTube
Professional ratings
Review scores
SourceRating
IZM[2]

"Every End of the Day" (Hangul: 하루 끝; RR: Haru Kkeut) is a song by South Korean singer-songwriter and actress IU. It was released as a CD single,[3] titled Spring of a Twenty Year Old (Hangul: 스무 살의 봄; RR: Seumusal-ui Bom). The single has a double A-side hit singles, "Peach" and "Every End of the Day" which was also released digitally, consists of three tracks in total, one of which was composed by IU.[4] It is the singer's first Korean-language release since the full-length album, Last Fantasy, that was released six months prior.. The latter topped Billboard Korea K-Pop Hot 100 for four consecutive weeks, making it IU's second number-one hit on the chart after "You and I".[5] The single has sold over 34,400 copies in South Korea as of 2013.[6]

Release and promotion

The full CD was released on May 11, 2012. It contained the already-released "Peach", "Every End of the Day" (Hangul: 하루 끝; RR: Haru Kkeut), and "I Really Don't Like Her" (Hangul: 그 애 참 싫다; RR: Geu Ae Cham Silta). The album was immediately successful; all three songs achieved the top 10 spots on the South Korean music websites Mnet, MelOn, and Olleh Music. "Every End of the Day" managed to achieve the number one spot on these websites.[7]

The same day, the music video for the track, "Every End of the Day", was released. This 26-minute-long short film is done in a documentary style and features interviews with IU as well as footage from her previously mentioned trip to Venice.[8] The song itself is a lively up-tempo song, that sounds similar to older pop music. The arrangement features string instruments. The lyrics and music video tell the tale of a girl who is deeply in love with a man that she hopes will make the first move.[9]

One week after the album's release, the single, "Every End of the Day", managed to make it to the first place spot on the Billboard Korea K-Pop Hot 100.[10]

The final song on the album, "I Really Don't Like Her", is about a girl who resents a lost love for not giving her the attention she wanted. The song features an acoustic guitar and is done in an R&B ballad style.[11]

To prepare for her first solo concert, "Real Fantasy", IU did not perform any broadcast promotions for Spring of a Twenty Year Old.[12]

Track listing

※ Bolded tracks identify promonational track from the album.

CD single/Digital download[13][14]
No.TitleLyricsMusicLength
1."Peach" (복숭아; Boksung-a)IUIU3:13
2."Every End of the Day" (하루 끝; Haru Kkeut)Kim EanaPark Geun-tae, Kim Do-hoon4:04
3."I Really Don't Like Her" (그 애 참 싫다; Geu Ae Cham Silta)Kim Eun-sooShim Eun-ji4:17
Total length:11:34

Charts

Weekly charts

Chart (2012) Peak
position
South Korean Albums (Gaon Albums Chart)[15]
(with Peach)		 3
South Korean Digital (Gaon Digital Chart)[16] 1
South Korean Digital (Korea K-Pop Hot 100)[17] 1

Monthly charts

Chart (2012) Peak
position
South Korean Albums (Gaon)[18]
(with Peach)		 5

Year-end charts

Chart (2012) Peak
position
South Korean Albums (Gaon)[19]
(with Peach)		 48

Release history

RegionDateFormatEditionLabel
South Korea May 10, 2011 Digital download LOEN Entertainment
May 11, 2011 CD single Standard Edition
Worldwide[20] May 10, 2011 Digital download

See also

References

  1. ↑ "Official IU discography on FAVE Entertainment website". FAVE Entertainment. Retrieved May 7, 2017.
  2. ↑ "Every End of the Day" (in Korean). IZM. Retrieved 5 April 2018.
  3. ↑ "Official IU discography on FAVE Entertainment website". FAVE Entertainment. Retrieved May 7, 2017.
  4. ↑ IU releases new single 'Spring of a Twenty Year Old'. Allkpop. (2012-05-10). Retrieved on 2012-06-06.
  5. ↑ Chart references of "Every End of the Day":
    • "Korea K-Pop Hot 100, Week of 26 May, 2012". Billboard. Retrieved 13 October 2014.
    • "Korea K-Pop Hot 100, Week of 2 June, 2012". Billboard. Retrieved 13 October 2014.
    • "Korea K-Pop Hot 100, Week of 9 June, 2012". Billboard. Retrieved 13 October 2014.
    • "Korea K-Pop Hot 100, Week of 16 June, 2012". Billboard. Retrieved 13 October 2014.
  6. ↑ Sales references for Spring of a Twenty Year Old:
    • "South Korean Gaon Chart: Album – 2012". Gaon Chart. Korea Music Content Industry Association. Retrieved 18 May 2015.
    • "South Korean Gaon Chart: Album (Domestic) – August 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 18 May 2015.
  7. ↑ Songs from IU's new single 'Spring of a Twenty Year Old' top music charts. Allkpop. 2012-05-10. Retrieved on 2012-06-07.
  8. ↑ IU releases music video film for "Every End of the Day". Allkpop. 2012-05-11. Retrieved on 2012-06-07.
  9. ↑ IU(아이유) _ Every End of the Day(스무 살의봄 - 하루 긑) Full MV - YouTube. YouTube. 2012-05-10. Retrieved on 2012-06-07.
  10. ↑ IU tops Billboard's 'K-Pop's Hot 100' Chart. Allkpop. 2012-05-17. Retrieved 2012-06-07.
  11. ↑ IU releases new single 'Spring of a Twenty Year Old'. Allkpop. 2012-05-10. Retrieved on 2012-06-07.
  12. ↑ IU to forego broadcast promotions for "Peach" to focus on tour preparations. Allkpop. (2012-05-03). Retrieved on 2012-06-06.
  13. ↑ [Interview] [120511] Cyworld Music Star BGM Interview - IU ♥ WeHeartIU - Lee Jieun International Forum. WeHeartIU. (2012-05-13). Retrieved on 2012-06-06.
  14. ↑ (in Korean) IU Official Homepage :: LOEN Entertainment. Retrieved on 2012-06-06.
  15. ↑ "South Korean Gaon Chart: Album – May 13, 2012 to May 19, 2012". Gaon Chart. Korea Music Content Industry Association. Retrieved 24 November 2013.
  16. ↑ "Gaon Digital Chart". Gaon Music Chart. Archived from the original on 27 August 2015. Retrieved 22 May 2015.
  17. ↑ "Korea K-Pop Hot 100". Billboard. Prometheus Global Media. Retrieved 22 May 2015.
  18. ↑ "South Korean Gaon Chart: Album – May 2012". Gaon Chart. Korea Music Content Industry Association. Archived from the original on 3 December 2013. Retrieved 24 November 2013.
  19. ↑ "South Korean Gaon Chart: Album – 2012". Gaon Chart. Korea Music Content Industry Association. Archived from the original on 24 October 2013. Retrieved 24 November 2013.
  20. ↑ "iTunes - Music - Spring of a Twenty Year Old by IU". iTunes Store. Retrieved 24 November 2013.
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