Peach (IU song)

"Peach"
Single by IU
from the album Smash Hits
A-side "Every End of the Day"
Released May 4, 2012
Format Digital download
Genre K-pop
Length 3:10
Label LOEN Entertainment
Songwriter(s) IU
Producer(s) Jo Young-chul
IU singles chronology
"You and I"
(2011)		 ""Peach" / "Every End of the Day""
(2012)		 "Sea of Moonlight"
(2012)

"You and I"
(2011)		 "Peach" / "Every End of the Day"
(2012)		 "Sea of Moonlight"
(2012)
Music video
"Every End of the Day" on YouTube


"Peach" (Hangul: 복숭아; RR: Boksung-a) is a song by South Korean singer-songwriter and actress IU. It was released as a CD single, titled Spring of a Twenty Year Old (Hangul: 스무 살의 봄; RR: Seumusal-ui Bom), coupled with "Every End of the Day". Before releasing physically single, the song was pre-released as digital single on May 4, 2012 and later became to double A-side single. "Peach" was written and composed by IU. The song was a success in music chart.

Background

On May 1, 2012, IU posted a hand-drawn picture of a peach to her official Twitter account, which she described as "racy".[1][2] Not known to fans at that time, this was actually the first information regarding IU's upcoming Spring of a Twenty Year Old album. A video teaser for the song "Peach" (Hangul: 복숭아; RR: Boksung-a) was revealed the following day. The teaser ended with another hand-drawn image of a peach.[3] Later, on the May 22 episode of SBS's Strong Heart, IU revealed that her label had requested for her to draw an image for the "Peach" teaser. She decided to draw a peach which also resembled a heart, however, her initial attempt, the "racy" peach, was rejected as it was "too risque".[4]

The teaser video also shows footage of IU singing and playing guitar as she writes the song.[3] The text description of the teaser, uploaded on LOEN Entertainment's official YouTube channel, revealed the first details about the song. "Peach" is the third composition of IU, featuring an acoustic focus. The song title was named after IU's favorite word and fruit.[5] The song's arrangement contains both the recorder and triangle, which IU played herself. In an interview with Cyworld, she revealed that she used these instruments as she felt that they represented childhood, which allowed her to create a playful atmosphere in the song. She also mentioned that the lyrics were written to convey the emotion one feels when looking at their lover and that she had put in special attention into portraying one verse of the lyrics from the perspective of a male thinking about a pretty girl, using f(x)'s Sulli as reference.[6]

On May 4, 2012, the full digital single, "Peach", was released, preceding the release of the full CD single by seven days.[7] The single was highly successful and achieved the number one spot on many South Korean music websites.[8]

Following the release of "Peach", several video teasers were released onto LOEN Entertainment's official YouTube channel to promote the upcoming album and its associated music video. The teasers were themed to display IU's travels from Incheon, South Korea to Venice, Italy. One teaser in particular showed IU playing the recorder melody from "Peach".[9][10]

Awards and nominations

Annual music awards

YearAwardCategoryRecipientResult
2012
7th Cyworld Digital Music Awards
Song of the Month – May"Peach"Won

Charts

Weekly charts

Chart (2012) Peak
position
South Korean Albums (Gaon Albums Chart)[11]
(with Every End of the Day)		 3
South Korean Digital (Gaon Digital Chart)[12] 2
South Korean Digital (Korea K-Pop Hot 100)[13] 3
US World Digital Songs (Billboard)[14] 24

References

  1. ↑ (in Korean) Twitter / lily199iu: 아한 복숭아..순수. Twitter. (2012-05-01). Retrieved on 2012-06-06.
  2. ↑ IU sketches a "racy peach". Allkpop. (2012-05-02). Retrieved on 2012-06-06.
  3. 1 2 IU reveals video teaser for "Peach". Allkpop. 2012-05-02. Retrieved on 2012-06-06.
  4. ↑ IU talks about her "risqué peach" drawing on Strong Heart. Allkpop. 2012-05-22. Retrieved 2012-06-06.
  5. ↑ IU(아이유)_PEACH(복숭아)(Teaser) on YouTube. (2012-05-02). Retrieved on 2012-06-06.
  6. ↑ [Interview] [120511] Cyworld Music Star BGM Interview - IU ♥ WeHeartIU - Lee Jieun International Forum. WeHeartIU. (2012-05-13). Retrieved on 2012-06-06.
  7. ↑ IU releases new single "Peach". Allkpop. (2012-05-03). Retrieved on 2012-06-06.
  8. ↑ IU's "Peach" immediately achieves #1 on Korean music charts. Allkpop. 2012-05-03. Retrieved on 2012-06-06.
  9. ↑ IU Special YouTube Page Shows "IU's a Little Private Story". Soompi. (2012-05-07). Retrieved on 2012-06-07.
  10. ↑ Video teaser for IU's 'Spring of a Twenty Year Old'. Allkpop. 2012-05-04. Retrieved on 2012-06-07.
  11. ↑ "South Korean Gaon Chart: Album – May 13, 2012 to May 19, 2012". Gaon Chart. Korea Music Content Industry Association. Retrieved 24 November 2013.
  12. ↑ "Gaon Digital Chart". Gaon Music Chart. Archived from the original on 27 August 2015. Retrieved 22 May 2015.
  13. ↑ "Korea K-Pop Hot 100". Billboard. Prometheus Global Media. Retrieved 22 May 2015.
  14. ↑ "Billboard World Album & Digital Songs - IU chart search". Billboard (magazine). Retrieved March 31, 2017.
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