Spoon Guru Limited

Spoon Guru Limited
Key people
 Andy Clarke, non-executive chairman[1]
Products Dietary app

Spoon Guru Limited is a food technology company with headquarters in London, England, United Kingdom. [2][3] It provides artificial intelligence based food-preference management solution that matches foods, products and recipes to people’s unique dietary needs, including allergies, food intolerance and lifestyle dietary preferences.[4][5][6]

About

The company developed a solution to assist people who struggle with food intolerance, allergies or specific dietary needs when food-shopping or finding food choices and has developed a mobile application to serve the purpose. The Spoon Guru App can scan the barcode of food products when shopping in grocery stores. Taking into account the details from the user profile, and product information, the app recommends if the product is suitable for the user.[7][8][9][10][11]

Awards and recognition

  • IGD Events Award for Digital Engagement in 2017[12]
  • Customer Innovation Award with Tesco at the Retail Week Awards 2018[13]
  • Retail Technology Gamechanger Award at the World Retail Awards[14]
  • Technology supplier of the year at the Gold Awards 2018[15]

Tieups

Spoon Guru Limited is partnered with the UK-based retail company Tesco, who adopted its technology on their digital shopping platforms. Spoon Guru Limited is also a partner to Public Health England and it was a part of the team behind the Change4Life diet campaign that was run by Tesco in the UK .[16][17][18]

Founders and key persons

Markus Stripf co-founded Spoon Guru Limited with Tim Allen and Simon O’Regan in 2015.[1] The idea for Spoon Guru came about from personal circumstances; the struggle to find the right foods for Markus’ wife, who developed multiple food allergies. Andy Clarke is the non-executive chairman of Spoon Guru Limited. He was appointed in November, 2017. Andy was the former CEO of Asda.[19][20][1]

References

  1. 1 2 3 Ashley Armstrong (2017-11-12). "Ex Asda boss Andy Clarke joins food tech start-up Spoon Guru". The Daily Telegraph. Retrieved 2018-09-15.
  2. ↑ "Former ASDA chief named Spoon Guru Chair". bqlive.co.uk.
  3. ↑ "Spoon Guru Limited and Tesco collaborate to help customers with specific dietary needs". News 24.
  4. ↑ "SPOON GURU TAGS™ Opens Up Possibilities, Offers Relevance, Accuracy And Ease". barcode.com.
  5. ↑ "IGD Award Winner Spoon Guru appoints Andy Clarke as Chairman". retailanalysis.igd.com.
  6. ↑ "'Hyper-personalised' recommendations: Spoon Guru targets global domination with growing list of partnerships". nutraingredients.com.
  7. ↑ "Serving up meals for dietary needs". telegraph.co.uk.
  8. ↑ "Aldi crowned Britain's best value grocer, but not its favourite one - the winners revealed". mirror.co.uk.
  9. ↑ "SPOON GURU TAGS™ Opens Up Possibilities, Offers Relevance, Accuracy And Ease". barcode.com.
  10. ↑ "6 Ways AI Is Making An Impact In Retail Tech". dmnews.com.
  11. ↑ "This App Wants to Make Your Food Allergies Way Easier to Deal With". lifehacker.co.uk.
  12. ↑ "IGD Award Winner Spoon Guru appoints Andy Clarke as Chairman". retailanalysis.igd.com.
  13. ↑ "Aldi crowned Britain's best value grocer, but not its favourite one - the winners revealed". mirror.co.uk.
  14. ↑ "2018 World Retail Awards Winners". worldretailawards.com.
  15. ↑ "Aldi named Grocer of the Year at Gold Awards ceremony". thegrocer.co.uk.
  16. ↑ "More tofu? Supermarkets flesh out their vegan credentials as clean eating grows". theguardian.com.
  17. ↑ "Ten-minute deliveries and biometric payments to become online shopping norm in future". news.com.au.
  18. ↑ "Tesco Promotes Healthy Snacking Campaign". esmmagazine.com.
  19. ↑ "Serving up meals for dietary needs". telegraph.co.uk.
  20. ↑ "Quoting the example of premium beer falls flat". thetimes.co.uk.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.