Spinnup

Spinnup
Spinnup Logo
Parent company Universal Music Group
Founded 2013 (2013)
Status Active
Country of origin Originated in Sweden
Official website www.spinnup.com

Spinnup is an online digital music distribution service and independent record label that launched early 2013. Spinnup is a signed distribution platform that offers an aggregator service to musicians and artist who are not signed to major labels so they can distribute their music worldwide via online retailers such as Deezer,[1] Spotify,[2] iTunes,[3] Apple Music,[4] Tidal, Rhapsody, Amazon Music and Google Play.[5] The site also has a network of ‘scouts’ who are looking to discover and mentor new talent on Spinnup and help them find a record deal.[6][7][8][9][10][11][12][13][14] As a Universal Music owned company, the scouts have a relationship with A&Rs at Universal Music's labels and meet with them regularly to pitch music and artists they find on Spinnup.[15]


History and overview

Spinnup was developed and launched by Universal Music in Sweden in 2013.[16] Spinnup operates in Sweden, Denmark, UK, France, Norway and Germany but is available worldwide for distribution.[17][18][19]

In July 2014 Spinnup launched in the UK,[20][21] the same month as Albin, a Swedish artist who signed a record deal with Universal Music after using Spinnup to distribute his track "Din Soldat", reached number one in Sweden with the song.[22] Later that year Swedish house music duo Vigiland followed with a record contract with Universal Music after emerging through Spinnup.[23]

New artists who have signed record deals after using Spinnup and being 'Scouted' include Mavrick,[24] Alfons and IRO in Sweden.[25] Model Aeroplanes were the first UK band to earn themselves a record deal after signing to Island Records through Spinnup in 2015.[26] In May 2017, Spinnup celebrated its 31st artist signing to Universal Music with Swedish artist Milwin,[27] and has now had 44 artists signed to Universal Music labels around the world.

In late 2016 Spinnup announced it had reached over 100,000 registered artists on the platform.[28]

References

  1. ↑ "Get your music on Deezer". Spinnup. Retrieved 2017-07-11.
  2. ↑ "Get Your Music On Spotify". Spinnup. Retrieved 2017-07-11.
  3. ↑ "Get Your Music On iTunes". Spinnup. Retrieved 2017-07-11.
  4. ↑ "Get Your Music On Apple Music". Spinnup. Retrieved 2017-07-11.
  5. ↑ "Spinnup Distribution". Spinnup. Retrieved 2017-07-11.
  6. ↑ 2013-04-22 12:32 (2013-04-22). "Universal Music Sweden - Över 1000 artister registrerade i Spinnup!". Mynewsdesk. Retrieved 2013-08-28.
  7. ↑ Publicerat: (2012-10-17). "Universal Music lanserar tjänsten "Spinnup" för osignade artister | Svensk hiphop rap musik dans kläder artister tv". Kingsizemagazine.se. Retrieved 2013-08-28.
  8. ↑ "Musikindustrin – SKIVBOLAG Anna Wihlke först ut på nya Spinnup". Musikindustrin.se. 2013-03-14. Retrieved 2013-08-28.
  9. ↑ "Universal Music lanserar Spinnup - En ny tjänst för osignade artister - Rocksverige". Rocksverige.zitiz.se. Retrieved 2013-08-28.
  10. ↑ "Sveriges nästa stora popstjärna Anna Wihlke första artisten på Universals nya nättjänst | Aftonkuriren". Aftonkuriren.se. Retrieved 2013-08-28.
  11. ↑ "Tendances des marchés : La Suède en train d'inventer le marché de la musique du futur" (in French). Fortuneo.fr. Retrieved 2013-08-28.
  12. ↑ "Spinnup - Universals nya tjänst för osignade artister - Flashback Forum". Flashback.org. 2013-03-14. Retrieved 2013-08-28.
  13. ↑
    1. http://musicattack.se/2013/02/spinnup/
  14. ↑ sv:Christoffer Hiding
  15. ↑ "Spinnup Discovery". Spinnup. Retrieved 2017-07-11.
  16. ↑ "Artist Development Isn't Dead. It's Merely Being Outsourced". Digital Music News. 2013-05-07. Retrieved 2015-09-22.
  17. ↑ "Universal Music Sweden - Spinnup-artist blir ny Disney-stjärna". Mynewsdesk. 2013-06-05. Retrieved 2013-08-28.
  18. ↑ "UMG launches French version of SpinnUp, helping artists to self-produce and get discovered - Vivendi". www.vivendi.com (in French). Retrieved 2017-05-25.
  19. ↑ "Spinnup reaches 100,000 artists milestone". Retrieved 2017-05-25.
  20. ↑ "Universal-backed digital distribution and A&R platform Spinnup launches in the UK". Complete Music Update. 2014-07-08. Retrieved 2014-07-30.
  21. ↑ "Universal Expands DIY Digital Music Distro and A&R Platform Spinnup". Hypebot. 2014-07-07. Retrieved 2015-09-22.
  22. ↑ "After Seven Weeks: Albin Feat. Kristin Amparo Finally Topping Swedish Charts With "Din Soldat"". Swedishhitradio.com. 2014-07-04. Retrieved 2014-07-30.
  23. ↑ "Vigiland från Spinnup till Svenska Inspelningar". musikindustrin.se. 2014-11-03. Retrieved 2015-09-21.
  24. ↑ "Polydor Sweden signar Mavrick". MyNewsDesk. 2015-09-11. Retrieved 2015-09-21.
  25. ↑ "AEROPLANES TOUCH DOWN AT ISLAND U.K." Hits Daily Double. 2015-09-18. Retrieved 2015-09-21.
  26. ↑ "Universal's Tunecore rival Spinnup secures Island deal for UK band". Music Business Worldwide. 2015-09-18. Retrieved 2015-09-21.
  27. ↑ "Spinnup artist Milwin signed by Polydor!". Spinnup. Retrieved 2017-05-25.
  28. ↑ "UMG's Tunecore rival Spinnup surpasses 100,000 artist milestone - Music Business Worldwide". Music Business Worldwide. 2016-11-22. Retrieved 2017-05-25.
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