Sparkpr

Sparkpr
Private
Industry Public Relations
Founded 1999 (1999)
Founder Donna (Sokolsky) Burke and Chris Hempel
Headquarters San Francisco, CA, USA
Number of employees
 60+
Website www.sparkpr.com

Spark Public Relations (also referred to as Spark) is a public relations and integrated marketing communications agency headquartered in San Francisco, California, with offices in New York City. The firm focuses on the technology and consumer markets.[1]

History

Spark Public Relations was founded in 1999 by Donna Sokolsky Burke and Chris Hempel,[2] who started the firm after working at Netscape. Its early clients were Silicon Valley start-ups and former Netscape colleagues.[2][3] It signed one-year contracts to help with startup launches and IPOs, in exchange for equity in the company. It supported VA Linux's IPO in December 1999.[2][3]

In 2004, price comparison website Shopping.com hired Spark as its first ad firm.[4] Also in 2004, the company started working with photo-sharing site Flickr.[5] The following year, it began supporting Yahoo.com and MyYahoo.[6] In 2007, it founded SPR Europe, a London-based affiliate for the European market.[7] An office was opened in South Africa in 2008[8] and in New York in 2012.[9]

In 2015, Spark announced its suite of services called Agile Narrative, designed to help companies with branding.[10]

Recognition

In 2016, co-founder Donna Sokolsky Burke was named one of the Top Women in PR by PR News.[11]

References

  1. ↑ "Winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications" (PDF). Bulldog Reporter. January 14, 2013.
  2. 1 2 3 Boutin, P. (November, 1999), "Lack of Flacks", WIRED Magazine, Vol. 7, Issue 11. Retrieved 2008-10-23.
  3. 1 2 Clarkson, B. (March 14, 2001). "P.R. agents to startups: Keep quiet!". Computerworld. Retrieved March 21, 2018.
  4. ↑ Gordon, Andrew (February 2, 2004). "Sparkpr to deliver Shopping.com to a broader audience". PRWeek. Retrieved November 11, 2008.
  5. ↑ "Spinning the Web: P.R. in Silicon Valley". nytimes.com. July 4, 2009. Retrieved March 21, 2018.
  6. ↑ Gordon, Andrew (October 13, 2004). "Yahoo selects Spark for 'front door' assignments". PRWeek. Retrieved December 1, 2008.
  7. ↑ "SparkPR Expands to London". PRWeek. July 30, 2007. Retrieved November 20, 2008.
  8. ↑ Shah, Aarti. "Sparkpr opens South Africa office, adds clients". PRWeek. Retrieved December 1, 2008.
  9. ↑ Krietsch, Beth (April 26, 2012). "SparkPR opens New York office". PRWeek. Retrieved October 29, 2013.
  10. ↑ "Sparkpr Rolls Out "Agile Narrative" Services, Brings On Chief Narrative Officer". www.holmesreport.com. Retrieved 2016-12-14.
  11. ↑ "Celebrate the 2017 Top Women in PR honorees Jan. 24 in NYC!". PR News. Retrieved 2016-12-14.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.