Sorted Food

Sorted Food
Website sortedfood.com
YouTube information
Channel
Created by Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor
Years active 2010–present
Genre Cooking
Subscribers 2,039,004
Total views 379,104,913
100,000 subscribers 2012
1,000,000 subscribers 2014
Subscriber and view counts updated as of June 28th, 2018.

Sorted Food is a British YouTube cooking channel and food website created by old school friends from Hertfordshire - Ben Ebbrell, Mike Huttlestone, Jamie Spafford and Barry Taylor. The four met up again as tertiary students and realized they all had dietary problems.[1] The channel started on March 10, 2010 and has grown to attract a hugely engaged audience all over the world who watch and help shape the content.

History

The Sorted Food YouTube channel was launched in March 2010 by Jamie Spafford, Ben Ebbrell, Barry Taylor and Mike Huttlestone.[2][3][4] The basis for the channel's accessible recipes came when Ebbrell, the only member with any culinary training,[2] started suggesting simple and cheap recipes for the others to try instead of eating only ready meals.[3] More recently, the four have been joined by their friend and fellow chef James Currie in the majority of their videos.

In 2015, the four Sorted Food members went on a three-month USA tour for NBC's Today Show[1]

Current Content

As of January 2018 the company has 14 employees based in East London[5] and now provide regular video content for their YouTube audience with a skew towards entertainment, inspiration and education in food and cooking content. Their most popular series named "FridgeCam" continues to push boundaries and they work closely with respected global brands to create engaging content to help spread campaign or brand values and messaging, including the likes of Ford, Android Pay, Co-op, Kellogg's, Kenwood, Rennie and the US Tourism Board.[6]

Publishing

The first two Sorted cookbooks, A Recipe for Student Survival and A Rookies Guide to Crackin' Cooking, were self-published in 2008 and 2012 respectively through "Co-Incidence Ventures" and released in both paperback and hardback editions.[3][4] In 2012 they signed with Penguin Books and have so far released a beginners cookbook, Beginners Get... Sorted and an eBook, Food with Friends, which is also available in individual chapters.[3] Their most recent publishing efforts saw them create "Desserts in Duvets" with the aid of a KickStarter campaign, funded by their ever-growing online community.[7]

Reach and awards

As of 1 January 2018 the YouTube channel has over 1.79 million subscribers and over 300 million video views.[8] Sorted Food are influential in social media, with over 160,000 followers on Twitter (as of Jan 2018), over 265,000 followers on Facebook and over 180,000 followers on Instagram.[9] They were listed 4th in The Guardians "30 Under 30: The Top Young People in Digital Media" in 2014.[9][10]

"Best Online Program - Entertainment Award" 2011 Banff World Media Festival.[4][4][11]

"New Media Award" 2014 Guild of Food Writers awards.[12]

Ebbrell won the Good Food Channel's Market Kitchen search for the "next celebrity chef".[4][13]

"Best Online Content" 2017 UK Blog Awards[14] and were nominated for "Best Series of Videos" for their Game Changers work with the US Tourism Board at the CMAs.[15]

Recent press, TV and radio coverage includes: Observer Magazine, Good Morning Britain, Blue Peter, Heat, The Sun, Delicious Magazine, Russell Howard's Christmas special, Radio 2, BBC 5Live, Shortlist, TES, New Business Magazine and Sky News in the UK.[16] Plus have had regular appearances on America's The TODAY Show.[17]

Books

  • (2008) Sorted: A Recipe for Student Survival, ISBN 978-0955940804
  • (2010) Sorted: A Rookies Guide to Crackin' Cooking, ISBN 978-0955940828
  • (2012) Beginners Get... Sorted, ISBN 978-0718158927
  • (2013) Food with Friends, ISBN 978-0718158910 (eBook)

In 2017, they started a book club and publish books every 3 months exclusively to book club members .

Book Club Editions
Edition No. Book Title Date Published Remarks
1 Desserts In Duvets November 2017 Started as a Kickstarter campaign that has raised more than £40,845 which exceeded the initial target of £20,000 . The book can be bought online on their website
SE 1 You Are Sorted April 2018 A special edition book that is exclusively for book and digital club members.
2 CBA 2 Cook July 2018 Upcoming book on the 30th of July 2018

References

  1. 1 2 Burrell, Ian (27 September 2015). "SortedFood: Four friends become stars of huge advertising campaign after hit YouTube cookery show". Independent. Retrieved 14 February 2018.
  2. 1 2 Kantchev, Georgi (25 July 2014). "Sorted Food, a Cooking Channel, is a YouTube Hit". The New York Times. Retrieved 26 July 2014.
  3. 1 2 3 4 Salter, Jessica (2013-06-21). "SortedFood: Your dinner's on the smartphone". Daily Telegraph. Retrieved 2014-08-19.
  4. 1 2 3 4 5 Muston, Samuel (2012-06-01). "Come dine (online) with me". The Independent. Retrieved 2014-08-19.
  5. ↑ "YouTube stars SortedFood tell us about their plans to open cookery schools as they bid to become 'the biggest online cooking community' - Business Insider". Business Insider. Retrieved 2015-12-24.
  6. ↑ Shields, Mike (2016-07-05). "Why YouTube Favorite 'Sorted Food' Is Picky About Ad Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-01-09.
  7. ↑ "SORTEDfood's New Book Reaches Kickstarter Goal – TenEighty — YouTube News, Features, and Interviews". teneightymagazine.com. Retrieved 2018-01-09.
  8. ↑ "SORTED Food YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 2016-05-05.
  9. 1 2 "The top 30 young people in digital media: Nos 10-1". The Guardian. 2014-03-17. Retrieved 2014-08-19.
  10. ↑ "SORTED Food featured in '30 under 30'". University College Birmingham. March 2014. Retrieved 2014-08-19.
  11. ↑ "Interactive Rockies, Internet Innovations Celebrated at Banff". Media Caster Magazine. 2011-06-17. Retrieved 2014-08-19.
  12. ↑ Carpenter, Caroline (2010-07-20). "Bremzen wins at Guild of Food Writers Awards". The Bookseller. Retrieved 2014-08-19.
  13. ↑ "Penguin Heads For Frankfurt With A Raft Of Exciting New Titles". Booktrade.info. 2011-10-07. Retrieved 2014-08-19.
  14. ↑ Blackman, Sophie. "Potters Bar internet sensations bag two awards at annual UK Blog Awards". Welwyn Hatfield Times. Retrieved 2018-01-09.
  15. ↑ "2017 Nominations - Content Marketing Association - CMA". Content Marketing Association - CMA. Retrieved 2018-01-09.
  16. ↑ "SORTEDfood". Carver PR. Retrieved 2018-01-09.
  17. ↑ Rao, Vidya. "What's the best food in America? Help British foodies SORTED find out". TODAY.com. Retrieved 2018-01-09.
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