Sophie Deen

Sophie Deen
Deen in 2017
Education Law, 2005
Alma mater University of Sheffield
Known for Children’s books

Sophie Deen is a children's author and award-winning leader in the field of coding for young people. She is the CEO of Bright Little Labs, an education company that makes educational gender-neutral toys and materials.

Early life

Deen attended Haberdashers' Aske's School for Girls from 1989 until 1999 leaving after GCSEs. She received a bachelor's degree in Law at the University of Sheffield in 2005, before completing a Legal Practise Course at The College of Law.[1]

Career

Deen worked as a lawyer at Herbert Smith Freehills, before joining SamKnows.[1] Deen realised she wanted to work with children, and became a school counsellor with Place2Be.[2][3]

She worked for Code Club, where she helped to introduce the new coding curriculum for the United Kingdom with Google and the Department for Education.[4] In 2014 Deen was appointed head of Code Club Pro, which ran training sessions for teachers.[5][6] At Code Club Deen recognised a large group of young people who could not engage.[7]

In 2015 Deen founded Bright Little Labs, who use 'edutaining' stories to get children to learn to code.[8][4] Following a survey of over 1,000 people, Deen found the negative stereotypes in technology are reflected in children's cartoons - and so Bright Little Labs created Detective Dot.[9][10] In an interview with The Guardian, she said that "by age eight, children think that some things are for boys, some things are for girls – from toys to future careers".[11] Her research revealed that “In kids’ cartoons under three per cent of characters are black,”.[12] The project raised £14,500 on Kickstarter.[13] It has since reach over 30 countries worldwide.[14] Deen was voted Computer Weekly’s Rising Star at Women in IT 2015.[15] Bright Little Labs was selected by HundrED as one of the most innovative practises in education in the world.[16]

Detective Dot works for the Children’s Intelligence Agency (CIA), and invites readers to "become agents, go on missions and do investigations,”.[7] Dot's challenges are inspired by citizen science and help young people to engage with data in a real-world way.[17] Bright Little Labs are working with educators, illustrators and writers to create stories and content linked to the computer science curriculum.[18] In 2017 it was listed by The Independent as one of the "10 best coding toys".[19][20]

Deen is the CEO of Bright Little Labs, which became part of Bethnal Green Ventures in 2016.[21][22] Deen was listed in the BIMA Top 100 Awards for the digital industry's brightest stars in 2016 and 2017.[23] Bright Little Labs won the EDF Energy "Pulse Award".[24][25][26]

In 2017 she delivered a TEDx talk at Goodenough College, "The robot revolution - a survival guide for kids".[27][28] She won the 2017 FDM Group Start-up Founder of the Year Award.[29][30] She was listed in the Computer Weekly Top 50 Most Influential Women in Tech.[31]

References

  1. 1 2 "Sophie Deen - Linked In". Linked In. Retrieved 2018-03-01.
  2. "Sophie Deen - Founder @ Bright Little Labs | Crunchbase". Crunchbase. Retrieved 2018-03-01.
  3. "Previous everywoman award winner Sophie Deen talks tech - WITsend". itknowledgeexchange.techtarget.com. Retrieved 2018-03-01.
  4. 1 2 Caines, Matthew (2017-02-24). "Detective Dot creator: 'Working with kids is the best part of the job'". The Telegraph. ISSN 0307-1235. Retrieved 2018-03-01.
  5. "Sophie Deen, Head of Code Club Pro talks to BBC Radio Manchester". Audioboom. Retrieved 2018-03-01.
  6. "The changing computing curriculum - eat, sleep, code, repeat – Firefly". Firefly. Retrieved 2018-03-01.
  7. 1 2 "Detective Dot turns your children into spies (who can code)". The Memo. 2017-05-24. Retrieved 2018-03-01.
  8. "Sophie Deen". angel.co. Retrieved 2018-03-01.
  9. John, Merlin. "Detective Dot has plans for gumshoe pupils". agent4change.net. Retrieved 2018-03-01.
  10. "Detective Dot: Research & Stats". Google Docs. Retrieved 2018-03-01.
  11. Card, Jon (2016-12-05). "Robots beware, kids are in training for the jobs of tomorrow". the Guardian. Retrieved 2018-03-01.
  12. "'Kids will be cast aside if they can't use tech'". BusinessCloud.co.uk. Retrieved 2018-03-01.
  13. "Detective Dot - Adventure stories for a fairer world". Kickstarter. Retrieved 2018-03-01.
  14. "Sophie Deen – Emerge Conference". emergeconference.co.uk. Retrieved 2018-03-01.
  15. "Sophie Deen, CEO at Bright Little Labs - Most influential women in UK IT: Rising Stars 2015". www.computerweekly.com. Retrieved 2018-03-01.
  16. "Sophie Deen: Education Should Teach Us the Impact We Could Have". hundred.org. Retrieved 2018-03-01.
  17. "Children's books must take the lead in promoting tech diversity | The Bookseller". www.thebookseller.com. Retrieved 2018-03-01.
  18. XPRIZE (2015-12-05). "Teaching Kids to Understand Global Issues". Huffington Post. Retrieved 2018-03-01.
  19. "10 best coding toys". The Independent. 2017-10-31. Retrieved 2018-03-01.
  20. "100 of the best educational toys: KS2". TheSchoolRun. Retrieved 2018-03-01.
  21. "Detective Dot: showing kids what's what - Hackney Citizen". www.hackneycitizen.co.uk. Retrieved 2018-03-01.
  22. "Bright Little Labs | Bethnal Green Ventures". bethnalgreenventures.com. Retrieved 2018-03-01.
  23. "BIMA 100 2017". Issuu. Retrieved 2018-03-01.
  24. "The EDF Pulse Awards reveal the best of local innovation". EDF France. 2017-03-07. Retrieved 2018-03-01.
  25. "EDF Energy Pulse Awards". EDF Energy. Retrieved 2018-03-01.
  26. EDF Energy (2017-02-24), Pulse Awards: Detective Dot - Inspiring the Next Science Generation, retrieved 2018-03-01
  27. "2017 Speakers – TEDxGoodenoughCollege". www.tedxgoodenoughcollege.com. Retrieved 2018-03-01.
  28. TEDx Talks (2017-08-10), The robot revolution - a survival guide for kids | Sophie Deen | TEDxGoodenoughCollege, retrieved 2018-03-01
  29. "Tech industry's brightest stars celebrated at 2017 FDM everywoman in Technology Awards". Everywoman. 2017-02-08. Retrieved 2018-03-01.
  30. "FDM Everywoman in Technology Awards shine a light on the brightest female stars in Tech". creativepool.com. Retrieved 2018-03-01.
  31. "34. Sophie Deen, CEO, Bright Little Labs - The 50 Most Influential Women in UK Tech 2017". www.computerweekly.com. Retrieved 2018-03-01.
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