Smart Adserver

Smart
Industry adtech
Founded 2001
Headquarters Paris, France
Key people
 Arnaud Creput
Products Smart Adserver, Smart RTB+, Smart Yield+
Revenue 66M€ (2016)
Owner Cathay Capital
Number of employees
 201
Website http://smartadserver.com/

Smart or until 2016 Smart Adserver is a French advertising technology company providing publishers with advertisement management applications for their website: adserving and programmatic monetization. Created in 2001 as part of the aufeminin group, it has been bought by private-equity fund Cathay Capital in 2015 for 37 million €[1]. In 2017 the company has over 700 clients, operating more than 30 000 websites. Its activities are managed through a dozen local offices[2] in Europe, USA and Latin America.

History

Smart was created in 2001 by aufeminin.com in order to manage advertisements on the publisher's websites. It became an independent company within the same group in 2005, then expanded locally and internationally from 20 clients in 2006 to 145 in 2008.[3]

Axel Springer, the largest digital publishing house in Europe, bought AuFeminin in 2007. Following that take-over, Smart expanded into Europe, Latin America and the United States[4]. In 2015 Axel Springer sold the company to private equity fund Cathay Capital for 37 million €[5].

As of 2018 the company operates 11 local offices worldwide: Paris, New York, Los Angeles, Beijing, Buenos Aires, Mexico, São Paulo, Berlin, Milan, Madrid and Varsaw, with a management team split between Paris, New York and London[6]. Smart has received the Great Place to Work label in 2017[7].

Products

Smart sells different solutions to publishers:

  • Smart AdServer
  • Smart RTB+: SSP solution for programmatic monetization of a publisher's inventory
  • Yield+: algorithmic solution for programmatic revenues maximization[8]
  • Deal+
  • Marketplace

Smart focuses on mobile and rich media platforms [9] as well as on video and on premium publishers.

References

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