Simple Mobile

SIMPLE Mobile
Subsidiary (MVNO)
Industry Prepaid Wireless Services
Founded 2009
Headquarters Miami, Florida
Parent America Móvil
Website simplemobile.com

Simple Mobile (stylized SIMPLE Mobile) is a prepaid mobile virtual network operator headquartered in Miami, Florida, in the United States and became a subsidiary of America Móvil (parent of TracFone Wireless Inc.) after it was acquired in June 2012. SIMPLE Mobile has activated more than 2.5 million subscribers since they opened in November 2009. They provide wireless voice, messaging and data services in the United States as a T-Mobile US MVNO.

History

SIMPLE Mobile is a T-Mobile MVNO re-seller founded in November 2009. The initial plans offered prepaid month-to-month wireless services including unlimited texting, voice, and capped data. In June 2010 the company began to advertise unlimited data on their prepaid monthly plans.[1] On February 16 of 2011 SIMPLE Mobile celebrated their one millionth activation.[2]

Acquisition by América Móvil

On May 10, 2012, Mexican telecommunications company America Movil said that its U.S. unit TracFone Wireless has agreed to acquire Simple Mobile Inc.[3]

Services and plans

The company advertises unlimited talk, text, and data starting at $25.00 for a 30-day plan. The differences in the plans are the amount of data provided at the 4G LTE speed. The $25 30-day plan offers 1GB of 4G LTE speed, then 2G speed. The $30 and $40 30-day plans offer 2GB and 6GB of 4G LTE speed, respectively, then 2G speed. These plans are mobile hotspot capable depending on your smartphone. The $50 and $60 30-day plans offer "Truly" unlimited 4G LTE data with the $60 plan includes 10GB of mobile hotspot and video "typically streams at DVD quality." The amount of mobile hotspot data that the $50 plan provides is not stated. 

Unlimited Nationwide Talk
Unlimited data at up to 4G LTE speed for the $50 and $60 plans
Unlimited International calling to landlines in 64 countries†
Unlimited International calling to mobiles in Mexico, Canada, India, China and 16 more countries†
Unlimited US & International Text
Works in US and Mexico with no Roaming charges
Unlimited 411, VM, caller ID/Waiting
30 days of service for all phones & BB

The company features 4G LTE plans using T-Mobile's LTE network bands. SIMPLE Mobile also offers international calling plans, wireless broadband, and service plans specifically for Blackberry devices. The company has a Bring Your Own Phone model in which customers combine a SIMPLE Mobile SIM card and service plan with the user's own unlocked or T-Mobile GSM device. All of the unlimited plans feature unlimited international text messaging at no additional cost to the subscriber.

SIMPLE Mobile SIM cards and service plans are sold through their website, TracFone Wireless Retailers, Best Buy and via local dealers. As with America Móvil's other brands (TracFone and Net10 Wireless), Simple Mobile offers a broad range of phones depending on budget, ranging from free, low-end Huawei phones to premium iPhone and Samsung Galaxy models (one to two generations behind the current models) that can be purchased on an installment plan. With the exception of iPhones, all of Simple Mobile's phones run the Android operating system. In contrast to Net10 and Tracfone, Simple Mobile only offers service through T-Mobile's network and thus its phones will not work in areas where T-Mobile does not offer service; Simple Mobile does not ship phones to these areas.

References

  1. ↑ "Archived copy". Archived from the original on 2012-07-14. Retrieved 2012-06-22.
  2. ↑ "Archived copy". Archived from the original on 2012-07-14. Retrieved 2012-06-22.
  3. ↑ Associated Press (May 10, 2012). "Mexico's America Movil buys US firm Simple Mobile". Retrieved July 4, 2013.
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