SimilarWeb
| |
Type of business | Private |
---|---|
Type of site | Digital Market Intelligence |
Founded | 2007 |
Headquarters |
New York City, New York, U.S. London, England Tel Aviv, Israel |
Area served | International |
Founder(s) | Or Offer |
Industry | Advertising, Information technology |
Services | Market Intelligence |
Employees | 400 |
Website | SimilarWeb.com |
Launched | 2007 |
Current status | Online |
SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.
History
The company was founded in 2007 by Or Offer in Tel-Aviv, Israel.[1] By 2009 SimilarWeb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million[2] with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.
On September 24, 2013, the company closed a $6 million[3] Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management.[4] On February 24, 2014, South Africa media giant Naspers invested $18 million into SimilarWeb and leading their Series C round.[5] Within a month, SimilarWeb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.[6] In November 2014 raised $15 million in a series D investment.[7][8] In July 2015, SimilarWeb acquired personalized content discovery platform developer Swayy.[9][10]
On December 10, 2015, SimilarWeb announced it had acquired Quettra, a Silicon Valley-based mobile intelligence startup, to boost its mobile operations.,[11][12] Quettra provided personalization tools for developers in return for detailed mobile telemetry data.
In July 2017, the company announced a $47 million round of financing led by Viola Growth, Saban Ventures with participation from CE Ventures and existing investors.[13]
See also
References
- ↑ "SimilarWeb organization". CrunchBase. Retrieved 3 August 2014.
- ↑ "Series A funding". TechCrunch. Retrieved 24 August 2014.
- ↑ "Series B additional funding". CrunchBase. Retrieved 24 August 2014.
- ↑ "Docor International Management". VentureDeal. Retrieved 24 August 2014.
- ↑ "Series C funding". CrunchBase. Retrieved 24 August 2014.
- ↑ "TapDog Acquisition". Globes Inc. Retrieved 24 August 2014.
- ↑ Sarah Perez (29 January 2013). "SimilarGroup Raises $2.5 Million To Take On Alexa's (Often Terrible) Web Rankings With Its New SimilarWeb Service". TechCrunch. Retrieved 6 June 2015.
- ↑ Rebecca Grant (29 January 2013). "SimilarGroup takes new funding to take on Alexa". VentureBeat. Retrieved 6 June 2015.
- ↑ "Web traffic analytics co SimilarWeb acquires Swayy - Globes". Globes (in Hebrew). Retrieved 2018-06-05.
- ↑ "Digital Measurement Service SimilarWeb Acquires Content Discovery Platform Swayy – TechCrunch". techcrunch.com. Retrieved 2018-06-05.
- ↑ "Quettra Acquisition". TechCrunch. Retrieved 10 December 2015.
- ↑ "Analytics company SimilarWeb acquires mobile intelligence startup Quettra for $10M+". VentureBeat. 2015-12-10. Retrieved 2018-06-05.
- ↑ "SimilarWeb raises $47 million to grow its web and app analytics platform globally". VentureBeat. 2017-07-25. Retrieved 2018-06-26.