Shark Bay (Sea World)

Shark Bay
Inhabitants of Shark Bay
Sea World (Australia)
Coordinates 27°57′22″S 153°25′29″E / 27.955994°S 153.424611°E / -27.955994; 153.424611Coordinates: 27°57′22″S 153°25′29″E / 27.955994°S 153.424611°E / -27.955994; 153.424611
Status Operating
Cost $13 million
Opening date 9 April 2004
General statistics
Attraction type Shark exhibit
Designer Sea World
Trevor Long[1]
Wheelchair accessible

Shark Bay is a shark exhibit located within the Sea World theme park on the Gold Coast, Australia. It is the largest man-made lagoon system in the world.

History

In early 2003, work began on the construction of Shark Bay in a vacant patch of land adjacent to the Mid Monorail Station and Polar Bear Shores.[2][3][4] During the construction period seven sharks were being kept inside the main lagoon swimming pool of Sea World's Water Park.[2] In August 2003, the RSPCA began an investigation into the treatment of the sharks whilst in captivity.[2] The investigation resulted in Sea World releasing the world's largest tiger shark in captivity back into the wild.[5] Sea World had originally planned to move the sharks into Shark Bay in October 2003, prior to the public opening of the exhibit on 26 December 2003.[2][6] A variety of delays forced the opening date to be moved back to 9 April 2004.[6] The exhibit cost $13 million to construct.[7]

Exhibit

The layout of Shark Bay.
Key: Red = Shark Lagoon; Green = Reef Lagoon; Blue = Inter-Tidal Zone; Yellow = Touch Pools

The Shark Bay exhibit is divided into four distinct sections.[8] The main section is the Shark Lagoon.[8] It houses some of the world's largest, most feared and potentially dangerous sharks.[8] Unlike other smaller shark exhibits, the Shark Lagoon at Shark Bay allows for the sharks to have a 60-metre (200 ft) swimming pattern which is essential for them to be able to rest whilst swimming.[8] As the name suggests, the Reef Lagoon is a reef-themed environment. It houses a variety of smaller sharks alongside rays and other fish.[8] Guests can view both the Shark Lagoon and Reef Lagoon from a series above ground viewing areas as well as through four 10-by-3-metre (32.8 ft × 9.8 ft) underwater viewing windows.[8] An additional window of this size separates the two sections and allows divers in the Reef Lagoon to view the sharks in the Shark Lagoon.[6][9] The Inter-Tidal Zone is attached to the Reef Lagoon and is adjacent to the Touch Pools. The area is home to a variety of small fish and other marine life. The final zone is the Touch Pools. Within this section, guests are able to touch a variety of marine animals in the shallow water.[8] Collectively, these areas make Shark Bay the largest man-made lagoon system in the world.[9]

Animal Adventures

Similar to other marine attractions at Sea World, guests have the opportunity to experience one of four Animal Adventures at Shark Bay for an additional fee. A Tropical Reef Snorkel allows guests to swim with the sharks and other marine life in the Reef Lagoon.[10] Similarly, the Shark SCUBA Animal Adventure allows qualified guests to SCUBA in the Reef Lagoon.[11] Within the Shark Lagoon guests can choose an up-close encounter and an above water journey. The Shark Encounter allows guests to enter an acrylic cage and watch the sharks be fed up close.[12] Finally, the Glass Bottom Boat Animal Adventure allows guests to view the sharks up-close from a unique angle without the need to put a foot in the water.[13]

Marketing

The opening of Shark Bay was heavily marketed locally, nationally and internationally. An Australian advertising campaign was launched with print, television, cinema and radio advertising. This campaign alone cost $2 million. Additionally the international markets of the United Kingdom, Singapore and Taiwan were also targeted in other campaigns.[14]

References

  1. ↑ "Sea World Icon receives Industry Excellence Award". E Travel Blackboard. 1 April 2009. Retrieved 5 November 2011.
  2. 1 2 3 4 Australian Associated Press (7 August 2003). "RSPCA probe health of Sea World sharks". Sydney Morning Herald. Retrieved 29 September 2011.
  3. ↑ "Sea World Park Map". 2003. Missing or empty |url= (help)
  4. ↑ "Sea World Park Map". 2004. Missing or empty |url= (help)
  5. ↑ Australian Associated Press (22 August 2003). "Bonnie the shark back to the ocean". The Age. Retrieved 29 September 2011.
  6. 1 2 3 "Shark Bay (Sea World)". Parkz. Retrieved 29 September 2011.
  7. ↑ Martin, Robin (7 October 2005). "Swimming with the sharks". New Zealand Herald. Retrieved 30 September 2011.
  8. 1 2 3 4 5 6 7 Sea World. "Shark Bay Minisite". MyFun. Retrieved 29 September 2011.
  9. 1 2 "Jaw-dropping attraction for Seaworld". World Leisure. 18 September 2003. Retrieved 5 November 2011.
  10. ↑ Sea World. "Tropical Reef Snorkel". MyFun. Retrieved 29 September 2011.
  11. ↑ Sea World. "Shark SCUBA". MyFun. Retrieved 29 September 2011.
  12. ↑ Sea World. "Shark Encounter". MyFun. Retrieved 29 September 2011.
  13. ↑ Sea World. "Glass Bottom Boat". MyFun. Retrieved 29 September 2011.
  14. ↑ Ryan, Rosemary (23 April 2004). "Sea World's shark close-up". B&T. Retrieved 29 September 2011.
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