Serenitea
 | |
| Industry | Beverage |
|---|---|
| Founded | December 19, 2008 in San Juan, Metro Manila, Philippines |
| Founders |
Peter Chen Juliet Chen |
Area served | Philippines |
| Products | Teas, milk tea |
| Website |
iloveserenitea |
Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[1]
History
Serenitea was established in 2008 by then partners, Peter Chen and Juliet Herrera. The two thought of starting a business shortly after their graduation and decided against establishing a coffee shop due to them thinking that the industry is a saturated market in the Philippines and considered opening a tea shop instead. Herrera and Chen went to Taiwan to research on the tea making process before establishing Serenitea's first shop.[2] They also loaned a total of ₱800 thousand as starting capital for their milk tea business.[3]
Serenitea opened its first location in Little Baguio, San Juan in Metro Manila on December 19, 2008.[3] By November 2010, the milk tea shop chain has opened three more branches, all within Metro Manila.[2] Serenitea continued to open new branches and by 2013, there are about 24 branches in Luzon.[3] In the same year, Serenitea opened its first branch outside Metro Manila at the Cebu IT Park in Cebu City. The store was also the first branch under a franchise system.[4] The second store outside Metro Manila was opened in February 2013 in Davao City.[5]
References
- ↑ "BusinessWorld - Success in a cup of tea". Retrieved 16 June 2016.
- 1 2 Villano, Alexa (15 November 2010). "A cup of Serenitea". The Philippine Star. Retrieved 22 September 2016.
- 1 2 3 "Twenty-something 'Serenitea' founder brews business success". GMA News. 21 January 2013. Retrieved 22 September 2016.
- ↑ Lacamiento, Grace Melanie (29 May 2013). "Serenitea milk tea brand opens franchise in Cebu". The Freeman. The Philippine Star. Retrieved 22 September 2016.
- ↑ "Serenitea opens in Davao". BusinessWorld. 16 June 2016. Retrieved June 16, 2016.
Further reading
- Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea". The Wall Street Journal. Retrieved June 16, 2016.