ScoopWhoop

ScoopWhoop
Type of business Private
Type of site
 News & Entertainment
Available in English
Founded 2013
Headquarters New Delhi, India
Created by Sattvik Mishra
Rishi Pratim Mukherjee
Sriparna Tikekar
Debarshi Banerjee
Saransh Singh
Suparn Pandey
Website www.scoopwhoop.com
Alexa rank Decrease 4,144 (July 2017)[1]
Advertising Native
Registration Optional
Current status Active

ScoopWhoop is an internet media and news company from India. The company creates and curates India specific stories.[2] The website initially started as a viral content generating and sharing website but now the company has also begun serving as a news portal and also acts as a channel for sharing and remedying social concerns.[3][4]

History

ScoopWhoop was founded in August 2013 by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey. All of the founders are alumni of Indian Institute of Mass Communication.

In March 2015, apart from the 21 million unique views, the site also garnered 45 million page views and has been consistently getting over three million social shares monthly across articles.[5]

Funding and partnership

The company received a funding of Rs. 10 Crore (₹100,000,000) from Bharti Softbank in November 2014 for a stake of 36.5% which valued the company at Rs. 40 crores.[6][7] Subsequently the company again raised 4 million US dollars in 2016 from Kalaari Capital to expand its editorial and video division.[8]

Criticism

Nepal earthquake

ScoopWhoop has been criticised for being socially insensitive during the Nepal earthquake in April 2015. It posted an article titled ‘16 Thoughts That Went Through Everyone's Mind When The Earthquake Happened' which was considered capitalising on human suffering.[9] However, they later apologised for it and used their news portal to give continuous updates on the earthquake. They also urged their readers to contribute to the Nepal relief fund.[10]

References

  1. ↑ "scoopwhoop.com Site Info". Alexa Internet. Retrieved 18 July 2017.
  2. ↑ "ScoopWhoop Media Pvt. Ltd.: Private Company Information". Bloomberg.
  3. ↑ Dutta, Saptarishi. "Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful". Quartz. Retrieved 18 June 2015.
  4. ↑ Mitra, Sounak. "Scoopwhoop drives more web traffic than most news sites". Business Standard. Retrieved 14 June 2015.
  5. ↑ "Scoopwhoop.Com - Info". AdageIndia. Retrieved 10 June 2015.
  6. ↑ Walia, Shelly. "Now ScoopWhoop wants to become India's Buzzfeed+Vice (+Vox)". Quartz.in. Retrieved 14 June 2015.
  7. ↑ Lall, Richa. "ScoopWhoop: A 40cr venture in just 15months!!". myventure.in. Retrieved 14 May 2015.
  8. ↑ "Digital media startup ScoopWhoop raises $4M from Kalaari". VCCircle. 2015-11-18. Retrieved 2018-08-16.
  9. ↑ "Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop". SocialSamosa. Retrieved 9 June 2015.
  10. ↑ Sriparna. "Sorry, We Messed Up". ScoopWhoop.
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