Infogroup

Infogroup
Private
Industry Data and Marketing
Founded 1972
Founder Vinod Gupta
Headquarters Papillion, Nebraska, United States
Key people
 Michael L. Iaccarino (CEO)
Number of employees
 2,000
Website www.infogroup.com

Infogroup is a big data and marketing services company headquartered in Papillion, Nebraska.[1]

The company’s clients include Fortune 100 companies, small- to medium-sized businesses, and agencies, who use its real-time data on 245 million individuals and 25 million businesses for customer acquisition and retention.[1]

Infogroup provides verified data for internet search engines and car GPS navigation in North America. The company’s database technology center in Papillion contacts over 100,000 businesses a day to verify their data to ensure “quality information” for customers worldwide.[1]

Infogroup has offices in Portland, San Francisco, Toronto, Montreal, Chicago, Dallas, Boston and New York.[1]

Michael L. Iaccarino currently serves as chairman and CEO.[1]

History

Infogroup was founded in 1972 as a company called Business Research Services that compiled and provided lists to mobile home manufacturers. The company changed its name to American Business Lists and then to American Business Information (ABI). By 1986, ABI had recorded the Yellow Pages into its database, which customers could access in various forms including floppy disk, pre-printed labels and CD-ROM.[2]

The company became publicly traded on the NASDAQ exchange in 1992. ABI was renamed infoUSA in 1998.[3] In 2008, the company changed its name to Infogroup to "reflect its global expansion."[4]

In 2010, CCMP Capital purchased Infogroup for $460 million.[5] At the time, former CEO Bill Fairfield said the move to private would give the company more flexibility with serving customers. In 2017, CCMP Capital sold the company to Court Square Capital Partners.[6]

Divisions and Products

Infogroup is the parent company of Yes Lifecycle Marketing (formerly Yesmail), Infogroup Data Solutions, and Infogroup Local Marketing Solutions. The company is known for its flagship products Salesgenie, InfoUSA, Credit.net, and ReferenceUSA.[1]

Salesgenie

Salesgenie
Private
Industry Sales prospecting and marketing
Founded 2004 (2004)
Headquarters Papillion, Nebraska
Website www.salesgenie.com

Salesgenie is a subscription-based sales lead generation company. Primary customers include sales managers and representatives, marketing professionals and businesses owners. The company is based in Papillion, Nebraska.[7]

History

Salesgenie was created by parent company Infogroup in 2004.[8]

Tools and services

The company’s lead generation tool is powered by six databases, which are compiled by 350 full-time researchers. The company makes over 24 million phone calls each year to verify the data. The same data is used to fuel web search engines and GPS navigation in North America. [9]

Salesgenie also offers marketing solutions including direct mail, email, search engine marketing and online display advertising. The company is a certified Google AdWords, Yahoo and Bing reseller.[9]

References

  1. 1 2 3 4 5 6 [http://www.infogroup.com/ Infogroup. Retrieved November 16, 2017.
  2. ↑ Graves, Jacqueline M. "Building a Fortune on Free Data Vinod Gupta is a Multimillionaire Because He Sells the Information That Other Entrepreneurs Need to Stay in Business". Fortune'. February 6, 1995. Retrieved November 15, 2017.
  3. ↑ "American Business Information Has a New Name—infoUSA—and a New Web Site". Information Today, Inc.'. August 17, 1998. Retrieved November 16, 2017.
  4. ↑ Hane, Paula J. "infoUSA to become infoGROUP Effective June 1, 2008". Business Wire'. April 28, 2008. Retrieved November 16, 2017.
  5. ↑ Lattman, Peter, and Jeffrey McCracken. "CCMP to Acquire Infogroup in an LBO". The Wall Street Journal. March 8, 2010. Retrieved November 16, 2017.
  6. ↑ Funk, Josh. "Infogroup sold to CCMP Capital". The Lincoln Journal Star. March 8, 2010. Retrieved November 16, 2017.
  7. ↑ Salesgenie Salesgenie. Retrieved January 9, 2018.
  8. ↑ LinkedIn LinkedIn. Retrieved January 9, 2018.
  9. 1 2 Salesgenie Salesgenie. Retrieved January 9, 2018.
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