SF Group

For the Swedish film company, see AB Svensk Filmindustri.
SF Corporation
Private
Industry Movie theaters
Bowling alleys
Karaoke booths
Founded 1999 (1999)
Headquarters Pathum Wan, Bangkok, Thailand
Key people
 Suwat Thongrompo (CEO)
Suvit Thongrompo (COO)
Suvannee Chinchiewchan (CMO)
Products SF Cinema City (SFC)
SFX Cinemas (SFX)
SFW World Cinema (SFW)
SF Multiplex (SFM)
Number of employees
 3000
Website www.sfcinemacity.com

SF Group is a cinema and entertainment venue operator in Thailand. Behind the combined operations of Major Cineplex and the EGV chain, SF Group is the second-largest cinema chain in Thailand, with more than 379 screens in 59 locations.

History

SF Corporation Public Company Limited, based in Bangkok, Thailand, was established as a limited company in 1998 by Suwat Thongrompo.

The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated cinemas since the 1970s in Chonburi, Rayong and Chanthaburi.

The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center.[1] The company is still centered mainly in Bangkok and the Eastern Seaboard provinces, although in 2005 the company expanded to southern Thailand, opening SFX Central Festival cinema in Phuket Town. An SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007.

Also in 2007, the company undertook a overhaul branding change, with the corporate name SF Group adopted in March 2007.

- ‘SF World Cinema ‘, ‘SFX Cinema’, ‘SF Cinema city’, ‘Emprive Cineclub’ -


Apart from the cinema, the company also own and operate Food and Beverage business, Bowling business under ‘SF Strike Bowl’ brand, Rental Space business, Advertising business for both screen and non-screen surroundings and other related business.

SF Group employ more than 3,000 employees and operate more than 379 screens throughout Thailand.

Theaters and locations

As of 2018, SF Group has 59 branches throughout Thailand, mainly concentrated in Bangkok and in eastern Thailand. The chain's brands include:

  • SF World Cinema (SFW) - The group's flagship cinema location located at CentralWorld Shopping Complex.
  • SFX Cinema (SFX) – "Boutique Chic" are more luxurious.
  • SFC Cinema City (SFC) – Large multiplex theaters that are packaged with restaurants, bowling lanes and karaoke booths, usually taking up an entire floor in a shopping centre.
  • Emprivé Cineclub - The group's luxurious flagship cinema located at Emporium Shopping Complex.
  • SF Multiplex (SFM) – These are smaller multiplexes located in Eastern Thailand.

Future projects

Expansion plans by SF Group includes:

  • SFC Cinema Big C Phetkasem - Phetkasem – To be located at Big C Phetkasem.
  • SFC Terminal 21 Pattaya – To be located at the Terminal 21 new shopping centre, Terminal 21 Pattaya, in Pattaya,
  • SFC Cinema Samutsongkhram – To be located at Big C Samutsongkhram,

Bowling, karaoke and gaming business

  • SF City - An entertainment complex bundled with bowling alleys, karaoke rooms and video arcades.
    • SF City - Jungceylon, Phuket Thailand
  • SF Strike Bowl - Bowling alley chain with more than 210 lanes.
    • SF Strike - MBK Center, Bangkok, (28 lanes)
    • SF Strike - Jungceylon, Phuket (16 lanes).
    • SF Strike Bowl - The Mall Bangkapi, Bangkok (38 lanes).
    • SF Strike Bowl - The Mall Ngamwongwan, Bangkok (42 lanes)
    • SF Strike Bowl - The Mall Bangkae, Bangkok (28 lanes)
    • SF Strike Bowl - The Mall Ramkhamhaeng, Bangkok (26 lanes)
    • SF Strike Bowl - Central Plaza Rattanathibeth, Nonthaburi (8 lanes)
    • SF Strike Bowl - Central Festival Pattaya Beach,Chonburi (16 lanes)
  • SF Music City - Karaoke rooms, with up to 100 in some locations, mostly tied to SF Cinema City and SF Strike Bowl locations.
    • SF Music City - MBK Center (100 rooms). The facility also has a vocal training and a dance training school located within the same premises.
    • SF Music City - The Mall Bangkapi, Bangkok (40 rooms)
    • SF Music City - The Mall Ngamwongwan, Bangkok (18 rooms)
    • SF Music City - The Mall Bangkae, Bangkok (16 rooms)
    • SF Music City - Central Plaza Rattanathibeth, Nonthaburi (28 rooms)

Restaurants

  • Eat @ W Restaurant chain with the first location on the 9th floor of SF World Cinema, CentralWorld Bangkok.

Collectibles

For each ticket purchased at some SF Cinema City and SFX branches, the purchaser receives a business-card-sized replica of a movie poster backed by a magnet. The magnets are collectors' items and are sold second-hand by movie-memorabilia dealers.

Digital Cinemas

SF Group offers digital cinema screening using Christie's CP 2K Digital Cinema Technology at the following locations:

  • SF Cinema City MBK (Cinema No. 2, 5, 7)
  • SF Cinema City Bangkapi (Cinema No. 13)
  • SF Cinema City Ngamwongwan (Cinema No. 6, 8, 9)
  • SF Cinema City The Mall Thapra (Cinema No. 3)
  • SFX Central Lat Phrao (Cinema No. 6, 8)
  • SFX Cinema The Emporium (Cinema No. 3, 4, 5)

SF Group also offers digital cinema screening using Barco's DLP Digital Cinema Technology bundled with Dolby Digital 3D Screening Capability at the following locations:

  • SF World Cinema (Cinema No. 8, No. 12, No. 14)
  • SFX Cinema Central Lat Phrao (Cinema No. 7)
  • SF Cinema City Bangkapi (Cinema No. 14)
  • SF Cinema City MBK (Cinema No. 8)
  • SFX Cinema Pattaya Beach (Cinema No. 5, No. 7)

SF Group currently owns a total of 14 digital projectors which is by far the largest number to date in Thailand.

Shopping Mall

See also

References

  1. ↑ Amnatcharoenrit, Bamrung (May 24, 2002) "New family in the frame", Bangkok Post, via Siamfuture.com.
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