SBENU

Sbenu
Industry Sports footwear
Founded South Korea (2013 (2013))(2016 (2016))
Headquarters Seoul, South Korea
Number of locations
 100+ stores (2015)
Website Official website

SBENU (Hangul: 스베누) was a casual/sports footwear company based in Seoul, South Korea. Established in 2013, SBENU had opened more than 100 retail stores nationwide by 2015. SBENU also expanded their business by becoming one of the main sponsors of e-sports in South Korea. They were the main sponsors for the BroodWar Sonic league, League of Legends Champions Korea league, Starleague and Global StarCraft II League.

History

Creation

Originally named Shoe Farm in 2013, SBENU was founded by Hwang Hyo-Jin. SBENU took S for Shoes and combined it with the ancient Egyptian deity Bennu, which is thought to be the inspiration for the Phoenix in Greek mythology.[1]

CF Models

E-Sports

SBENU League of Legends Champions Korea (LCK)

In 2015, SBENU acquired the roster of Prime Clan, renaming it SBENU Sonicboom before the start of SBENU Champions Summer 2015. The current roster consists of Soul, Catch, do it, SaSin, dan, Nuclear, Secret, viviD, SoaR, and Flaw. The team performed poorly in their first season finishing in last place. They were forced to play in the LCK Promotion Series against Ever to keep their spot in Champions League, where they defeated them 3-1.

Sbenu Sonicboom

Name Username Position
Seo Hyun-suk Soul Top
Lee Gang-pyo Soar Top
Yoon Sang-ho Catch Jungle
Sung Yeon-jun Flawless Jungle
Oh Seung-joo Sasin Mid
Shin Jeong-hyun Nuclear AD Carry
Park Ki-sun Secret Support

StarCraft II StarLeague (SSL)

SBENU was the sponsor for the season 2 and season 3 tournaments of the StarCraft II StarLeague.

Sponsorship

Manchester United

Focusing on building the SBENU brand globally, SBENU and Manchester United agreed to terms of sponsorship in 2015 making SBENU the official casual shoe brand for the team.

Manchester United's Group Managing Director, Richard Arnold, comments: "Sbenu is a popular brand in Korea and we look forward to seeing the Manchester United crest on their products. Having recently opened its 100th store and soon to be opening its 100th franchise, we are confident these products will be attractive to our 15 million South Korean fans."[6]

Controversy and end of sales

As mentioned above, SBENU has been sponsoring various celebrities and gaming events, spending about 8.26 million USD per year, all the while failing to pay in full to the manufacturers.[7] SBENU claimed that the agency "HIKE", which is an agency that is run by two former bankrupted owners that help connect manufacturers with companies, had embezzled about 7.1 million USD, and that this had caused the failing of payment to the manufacturers, who should have received their money from HIKE.[8] On October 7th 2016, SBENU announced that it would cease all sales.[9]

References

  1. ↑ "About SBENU". Archived from the original on 2015-12-26.
  2. ↑ "IU for SBENU's new E-Line Candy sneakers".
  3. ↑ "IU and Song Jae Rim Are Sweet as Candy in Photo Shoot for Sbenu". Soompi. Retrieved 2015-11-11.
  4. ↑ "AOA show off their fierce dance moces in SBENU's new footwear".
  5. ↑ "Kisum and A - Sol unveil a MV for the brand SBENU". www.koreatide.com. http://google.com/+KoreatideOfficial. Archived from the original on 2015-12-08. Retrieved 2015-11-11. External link in |publisher= (help)
  6. ↑ "Reds announce Sbenu link-up - Official Manchester United Website". www.manutd.com. Retrieved 2015-11-11.
  7. ↑ "시사매거진이 파헤친 스베누 땡처리 사태의 진실은?". 허핑턴포스트. Retrieved 2016-01-12.
  8. ↑ "스베누, "하이키 71억 이상 횡령"". www.ktnews.com. Retrieved 2016-02-12.
  9. ↑ "20대 창업신화 '스베누', 신발 사업 접었다". news.nate.com. Retrieved 2017-11-12.
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