Ruth Gaviria

Ruth Gaviria
Born 1961
Residence New York
Alma mater Tulane University
Occupation Chief Marketing Officer, Entercom
Employer Entercom
Children 1

Ruth Gaviria is a Colombian businesswoman.[1] She is known as the first chief marketing officer of the American media company Entercom[2] and former executive vice president of corporate marketing at the Spanish-language broadcast television network Univision.[3]

Early life

Gaviria was born in 1961 and graduated from Tulane University with a degree in genetics.[4]

Career

Beginning in 1987, Gaviria worked for companies such as Miller Brewing Company and Procter & Gamble.[5][6] In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list.[7] In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks.[8]

Gaviria has also worked as the director of marketing for People en Español, the vice president of Hispanic ventures at Meredith Corporation[9] [10] and developed the lifestyle magazine, Siempre Mujer.[11] In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision.[12] Gaviria became executive vice president of corporate marketing at Univision in July 2013.[13] She also rebranded the UniMás network.[14]

Gaviria was named the first chief marketing officer of Entercom in February 2016.[15] She has been recognized by Fast Company and AdAge as one of the "Top 100 Most Creative People in Business"[16] and "Top Women to Watch",[17] respectively, and is a board member for the Library of American Broadcasting, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital.[18]

References

  1. ↑ "La Colombiana detrás de la Estrategia de Univision" (in Spanish).
  2. ↑ "Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue".
  3. ↑ "The Marketing 100".
  4. ↑ Weisler, Charlene (14 December 2016). "Spanning All Media:Q&A With Entercom's Ruth Gaviria". MediaPost.
  5. ↑ Fybush, Scott (3 August 2017). ""Come on, Radio is Fun"". RadioWorld.
  6. ↑ del Valle, Elena (17 March 2008). "Listen to Podcast Interview With Ruth Gaviria, Executive Director, Meredith Hispanic Ventures about Meredith's Spanish Language Publications". Hispanic Marketing and Public Relations.
  7. ↑ http://adage.com/article/news/marketing-100/57768/
  8. ↑ https://www.bloomberg.com/research/stocks/private/person.asp?personId=10080105&privcapId=395750
  9. ↑ http://adage.com/article/hispanic-marketing/latinas-technically-savvy-chief-household-officers/136162/
  10. ↑ "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing".
  11. ↑ "Meredith Launches Original Spanish-language Women's Mag".
  12. ↑ https://www.mediamoves.com/2016/02/gaviria-named-cmo-at-entercom.html
  13. ↑ http://www1.produ.com/noticias/108408
  14. ↑ http://www.latinheat.com/the-biz/univision-promotes-ruth-gaviria-to-evp-of-corporate-marketing/
  15. ↑ http://www.adweek.com/brand-marketing/entercoms-marketing-chief-wants-turn-volume-madison-avenue-174845/#/
  16. ↑ "Ruth Gaviria, Most Creative People".
  17. ↑ "Women To Watch: Ruth Gaviria, Univision Communications".
  18. ↑ "St. Jude celebra su conexión con la comunidad hispana" (in Spanish).
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