Roman (company)

Ro
Private
Industry Health
Founded 2017
Founder Zachariah Reitano, Saman Rahmanian, and Rob Schutz
Headquarters New York
Website https://www.ro.co/

Ro is an end-to-end men’s health company that diagnoses, prescribes and delivers treatment for erectile dysfunction.[1] The company is headquartered in New York City.[2]

Overview

Ro was launched in October 2017 as Roman by Zachariah Reitano, Saman Rahmanian, and Rob Schutz.[3] Reitano’s experience with erectile dysfunction led him to cofound Roman.[4] The company has both a telemedicine practice and a pharmacy that's able to distribute medications specifically for erectile dysfunction, such as Viagra, Cialis, Levitra and generic versions of erectile dysfunction medications.[5][6] It raised $3.1 million in the funding rounds led by General Catalyst[7] and $88 million in a round led by FirstMark Capital.[8]

Platform

Patients fill out a dynamic online visit answering questions about their health, lifestyle, medical history, and symptoms.[9][10] A physician will review the results and prescribe medication if appropriate.[9] Medications will then be shipped in discreet packaging and the medicines will be refilled monthly or quarterly.[11]

References

  1. ↑ "This NYC startup is fighting the stigma of erectile dysfunction". Metro US. 2017-11-13. Retrieved 2018-01-19.
  2. ↑ "DIGITAL HEALTH BRIEFING: Digital health funding to hit $7B in 2017 — Roman launches health platform with $3.1M — Under Armour drops HealthBox". Business Insider. Retrieved 2018-01-19.
  3. ↑ "NYC Startup Raised $3.1M to Raise Awareness for Men's Health". AlleyWatch. 2017-11-06. Retrieved 2018-01-19.
  4. ↑ Schneier, Matthew (2017-11-28). "Finally Putting Some Fun in Erectile Dysfunction". The New York Times. ISSN 0362-4331. Retrieved 2018-01-19.
  5. ↑ Murdoch, Cassie. "New startup takes aim at erectile dysfunction, and they'll even mail your Viagra in a sleek little box". Mashable. Retrieved 2018-01-19.
  6. ↑ Loizos, Connie. "Life is changing for men for two reasons — and new startups are on it". TechCrunch. Retrieved 2018-01-19.
  7. ↑ Constine, Josh. "Roman is a cloud pharmacy for erectile dysfunction". TechCrunch. Retrieved 2018-01-19.
  8. ↑ {{Cite news||url=https://techcrunch.com/2018/09/18/roman-zero-quit-smoking/%7Ctitle=Erectile pharmacy app Roman raises $88M to launch 'quit smoking' kit|last=Constine|first=Josh|work=TechCrunch|access-date=2018-10-01}
  9. 1 2 "A startup aims to help the 18 million US men diagnosed with erectile dysfunction pay attention to their 'check-engine light'". Business Insider. Retrieved 2018-01-19.
  10. ↑ mHealthIntelligence. "Telehealth Offers a Platform For Discussing Sensitive Health Issues". mHealthIntelligence. Retrieved 2018-01-19.
  11. ↑ O'Brien, Sara Ashley. "Men's health gets the Silicon Valley treatment". CNNMoney. Retrieved 2018-01-19.
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