Rimowa

RIMOWA
Ltd. Private limited company
Founded 1898
Founder Paul Morszeck
Headquarters Cologne, Germany
Key people
 Alexandre Arnault, CEO
Dieter Morszeck, Co-CEO
Parent LVMH
Website www.rimowa.com
A typical RIMOWA suitcase

RIMOWA is a manufacturer of premium luggage. The company was founded in 1898, in Cologne, Germany. In 2016, LVMH acquired an 80% stake in the company.[1][2]

History

In 1898, Paul Morszeck and Heinrich Görtz founded the company under the name Görtz & Morszeck. By 1900, Paul Morszeck remained as the only director of the company. In 1931, his son, Richard Morszeck, became involved in the company and registered the trademark RIMOWA at the Reich Patent Office in Berlin.

In the 1930s, a fire in their factory burned most of their materials,[3] leaving only aluminum. As a result, RIMOWA used metal cases.

In 2000, the company introduced polycarbonate in box construction.

RIMOWA produces its products in its own factories in Germany, Czech Republic, Canada and Brazil. In 2013, 5,800 cases were produced daily.

An aluminum RIMOWA Topas suitcase

In 2017, RIMOWA joined the LVMH Group and became its first German Maison, with Alexandre Arnault becoming CEO of the company.[4] LVMH acquired a 80% stake for 640 million euros.[5]

Partnerships

RIMOWA has established partnerships with well-known German brands, such as with Lufthansa, in 1998 for the centenary of the brand, or with Porsche in 1999. As part of the Porsche[6] partnership, RIMOWA regularly produces special series with alternative colours and designs. Since 2017, RIMOWA made a big change in strategy from product placement to high-end collaborations and partnership such as with Fendi with an exclusive limited edition,[7] Monocle and its army-green version,[8] Moncler and its customised set of luggages[9] as well as ASSC (The Anti Social Social Club)[10] and Supreme.[11]

Product

In 1937, the first suitcases with grooves were produced. Made from duraluminium, an alloy of aluminium and magnesium. Originally, the parallel-grooved aluminum structure[12] was used to stabilize the thin aluminum, now this is the RIMOWA signature, protected as a trademark.

To mark the 80th anniversary of the RIMOWA aluminium case, some celebrities were invited to present their own aluminium luggage and to invite people into the world of their personal travels, such as the well-known fashion designer Karl Lagerfeld, award-winning director David Fincher, actress Fan Bingbing, artist Anne Imhof, editor in chief Carine Roitfeld, singer Lykke Li, designer Virgile Abloh, filmmaker Michael Moore, entrepreneur Martha Stewart, iconic chef Massimo Bottura, curator Hans Ulrich Obrist, design collective AMBUSH, architect Annabelle Selldorf and DJ and designer Nigo.[13][14]Other celebrities from the worlds of art, fashion, media, or music are also historic RIMOWA customers such as Pharrel Williams,[15] Bella Hadid,[16] or Gwyneth Paltrow.[17]

References

  1. ↑ "How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again". Fashionista. Dec 14, 2017.
  2. ↑ Bray, Chad; Paton, Elizabeth (Oct 4, 2016). "LVMH to Take 80% Stake in German Luggage Brand RIMOWA". New York Times. Retrieved 4 June 2018.
  3. ↑ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  4. ↑ "How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again". Fashionista. Dec 14, 2017.
  5. ↑ "Another Arnault takes charge". Nytimes. March 6, 2017.
  6. ↑ "Partnership". RIMOWA.
  7. ↑ "Fendi partners with RIMOWA for limited edition luggage". Lofficielmalaysia.
  8. ↑ "RIMOWA x Monocle cabin multiwheel". Monocle.
  9. ↑ "RIMOWA x Moncler reinventing iconic topas stealt". Glamasia. August 30, 2016.
  10. ↑ "Anti Social Social Club Teases RIMOWA Collaboration". Highsnobiety.
  11. ↑ "Supreme x Rimowa Is the Easiest Way to Never Lose Your Luggage Again". GQ. Retrieved August 18, 2018.
  12. ↑ "The original luggage with the grooves". RIMOWA.
  13. ↑ "RIMOWA Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  14. ↑ "RIMOWA Celebrates 80 Years of Its Iconic Aluminium Case". Harpersbazaar. November 25, 2017.
  15. ↑ "Pharrell Williams Turn up for RIMOWA's Pop-up Party". Fashon. December 15, 2017.
  16. ↑ "Bella Hadid attends RIMOWA 80th anniversary celebration hosted by RIMOWA Alexandre Arnault in Paris". Celebzz.
  17. ↑ "Gwyneth Paltrow travels with RIMOWA". Whatweadore.


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