Right Media

Right Media Inc.
Subsidiary
Industry Online advertising
Founded March 30, 2003 (2003-03-30)[1]
New York City, New York, U.S.
Headquarters New York City, New York, U.S.
Key people
 Michael Walrath, CEO
Bill Wise, President
Christine Hunsicker, COO
John Roberts, CFO
Jonah Goodhart, Board of Directors
Noah Goodhart, Board of Directors
Products Ad serving, ad network
Parent Yahoo!
Website www.rightmedia.com

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.

On October 17, 2006, Yahoo! made a strategic investment in Right Media.[2] Since the Yahoo! acquisition on April 29, 2007,[3] Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[4]) and Fox Interactive Media.

On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.[5]

References

  1. ↑ "RightMedia.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-19.
  2. ↑ "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on July 13, 2008. Retrieved 2016-07-19.
  3. ↑ https://techcrunch.com/2007/04/29/panama-not-enough-to-battle-google-yahoo-acquires-rightmedia/
  4. ↑ Yahoo! Leads Investment in Ad Auction Company Right Media
  5. ↑ Auchard, Eric. "Yahoo to buy rest of Right Media for $680 mln". Reuters. Retrieved April 30, 2007.
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