Riesen

Riesen
Riesen Candy
Product type Confectionery
Owner August Storck
Country Germany
Introduced 1934 (1934)
Markets Worldwide
Website www.riesen.com

Riesen (German for Giants) is a confectionery of chocolate and chocolate-flavored caramel produced and distributed by August Storck KG, a German confectioner that also produces Werther's Original.[1] In the US, the candy is individually wrapped and sold in medium, large, and club-sized bags. In the UK, the candies come loose in packs of 5. It consists of bite-sized pieces of chewy chocolate caramel covered in dark chocolate.

1930s

While small corner shops in Germany still sell loose candy out of big jars, Storck introduced the first wrapped and branded caramel - the Storck 1 Pfennig Riesen (IPA [rizṇ]). It quickly became a popular candy due to its appealing caramel taste and chewiness.

1940s

The 1 Pfennig Riesen evolves into the 2 Pfennig RIESEN and later into Storck RIESEN. It is available in several different flavors, including chocolate-caramel.

1980s

The chocolate-caramel candy is covered in dark chocolate and becomes the "Chocolate Riesen." The Storck Chocolate Riesen becomes available in bags of individually wrapped pieces.

1990s

The Riesen brand is successfully expanded internationally, introduced to the United States in 1991. Today, Riesen is well established in many important European and North American markets, such as Germany, Scandinavia, the UK, the United States and Canada.

2000 and beyond

"Peanut Riesen" was introduced in 2001 and contained chopped peanuts in caramel covered in chocolate; it was discontinued in 2002 due to poor sales.

References

  1. ↑ Jed, Emily (20 September 2011). "Storck Brings Iconic Werther's, Riesen And Mamba Candies To Vending". Vending Times. Rockville Centre. Retrieved 8 October 2017.


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