Richard Bagozzi

Richard Bagozzi is an American marketing theorist and Dwight F. Benton Professor of Behavioral Science in Management at Ross School of Business, University of Michigan. He is one of the most cited scholars in Marketing[1][2] and among the field's most prominent theorists.[3][4] He has been ranked among The World’s Most Influential Scientific Minds in 2014 by Thomson Reuters.[5][6][7] He is an inaugural fellow of the American Marketing Association.[8]

Books

  • 1980, Causal Models in Marketing, New York: Wiley.
  • 1986, Principles of Marketing Management, Chicago,IL: Science Research Associates.

Awards

References

  1. ↑ https://carlsonschool.umn.edu/worlds-50-most-cited-marketing-departments-and-scholars
  2. ↑ https://scholar.google.com/citations?view_op=search_authors&hl=en&mauthors=label:marketing Marketing Google Scholar
  3. ↑ Hunt, Shelby D. "General theories and the fundamental explananda of marketing." The Journal of Marketing (1983): 9-17.
  4. ↑ Andreasen, Alan R. "Marketing Scholarship, Intellectual Leadership, and the Zeitgeist." Journal of Public Policy & Marketing 24, no. 1 (2005): 133-136.
  5. ↑ Dr. Rick Bagozzi Hailed Among “The World’s Most Influential Scientific Minds 2014” https://pharmacy.umich.edu/about-college/news/category/faculty-news/dr-rick-bagozzi-hailed-among-%E2%80%9C-world%E2%80%99s-most-influential-scientific-minds-2014%E2%80%9D
  6. ↑ Reuters, Thomson. "The world's most influential scientific minds." Bethesda, MD: Thomson Reuters (2014).
  7. ↑ https://michiganross.umich.edu/ross-news-blog/2014/07/28/ross-professor-named-among-most-influential-scientific-minds-world
  8. ↑ https://www.ama.org/AboutAMA/Pages/AMA-Fellows.aspx
  9. ↑ https://www.ama.org/AboutAMA/Pages/AMA-Irwin-McGraw-Hill-Distinguished-Marketing-Educator-Award.aspx


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