RVCA

RVCA
Subsidiary
Industry Retail
Founded 2001
Founder Pat Tenore
Headquarters Costa Mesa, California, United States
Key people
 PM Tenore
Products Clothing
Parent Boardriders, Inc.
Website www.rvca.com

RVCA is a Costa Mesa, California-based clothing company owned by Boardriders.[1]

Etymology

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ρούχα (uppercase: ΡΟὙΧΑ), pronounced [ˈru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore. [2]

History

RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[3][4][5] Billabong International Limited purchased RVCA in July 2010.[6] In 2018 Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.[1]

Culture

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.[7]

Surf team

  • Alex Knost
  • Betet Mertha
  • Bruce Irons
  • Christian Fletcher
  • Colin Moran
  • Danny Fuller
  • Davey Cathels
  • Ellis Ericson
  • Ford Archbold
  • Herbie Fletcher
  • Hutcho
  • Jay Davies
  • Kala Alexander
  • Luke Davis
  • Makua Rothman
  • Margaux Arramon-tucoo
  • Matt Archbold
  • Noah Beschen
  • Parker Cohn
  • Ricardo Christie
  • Tanner Prairie
  • Ryan Cahill
  • Sage Erickson
  • Tommy Coleman
  • Ezra Sitt

Skate team

MMA fighters

Brazilian Jiu Jitsu fighters

References

  1. 1 2 "Boardriders Inc. - the World's Leading Boardriding Company". Boardriders Inc. Retrieved 2018-10-08.
  2. ↑ https://www.youtube.com/watch?v=pcKiQQnSU48
  3. ↑ "Conan Hayes Launches Ruca". Transworld SURF. June 4, 2001. Retrieved October 4, 2011.
  4. ↑ "Keeping Up with the Hayeses, and the Joneses". Surfer. July 22, 2010. Retrieved January 24, 2012.
  5. ↑ Yen, Yii-Wyn (December 6, 2004). "Carving Out A New Market Space". Sports Illustrated. Retrieved January 24, 2012.
  6. ↑ "Company History". Billabong. Retrieved 10 September 2012.
  7. ↑ "ANP Artists". RVCA. Retrieved September 10, 2012.
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