RTÉjr

RTÉjr
Launched 20 September 2010 (block)
27 May 2011 (channel)
15 April 2013 (stand-alone channel)
Owned by Raidió Teilifís Éireann
Picture format 576i 16:9 (SDTV)
Audience share 0.9% (August 2015[1], )
Slogan "Hey! What's Your Thing?"
Country Ireland
Language English
Irish
Broadcast area Ireland
Northern Ireland (only on Sky)
Worldwide online
Headquarters Donnybrook, Dublin
Sister channel(s) RTÉ One
RTÉ2
RTÉ News Now
TRTÉ
Website http://www.rte.ie/rtejr
Availability
Terrestrial
Saorview Channel 7
Satellite
Saorsat Ka-Sat 9A (9.0°E), TP 20185 L
Sky Ireland Channel 623
Sky UK Channel 630
(Northern Ireland only)
Cable
Virgin Media Ireland Channel 600
Streaming media
Virgin TV Anywhere Watch live (Ireland only)
Aer TV Watch live (Ireland only)
RTÉ Player Watch live (available depending on rights)

RTÉjr is a free-to-air youth orientated television channel operated by Irish public service broadcaster RTÉ. The channel targets a demographic of 2 to 6 year olds.

The channel broadcasts 12 hours of programming each day between 06:00 and 19:00.[2] It is available nationally through Saorview, Virgin Media Ireland and Sky Ireland. It is supported by digital radio station RTÉ Junior and additional services available on-demand, on mobile and online.[2] The channel operates alongside its sister strand TRTÉ on RTÉ2.

History

RTÉjr was initially a programming block on public service broadcaster RTÉ2, launching on 20 September 2010, replacing Den Tots.[3]

RTÉ planned on launching a television channel dedicated to RTÉjr; it launched on May 27, 2011 at 11:00 (IST). The channel does not carry advertising, in line with the broadcaster's policy not to target advertising towards those under 6 years of age. Additionally, the BAI demanded the channel would not carry advertising.

By April 2013, the channel began a stand-alone schedule; however, plans to replace the RTÉjr block on RTÉ2 have yet to come to light. The channel broadcasts as a stand-alone channel with its own schedule and new programming.[4]

On 6 July 2017, RTEjr extended its on-air hours; the channel then started at 6am rather than 7 am.

Availability

The channel is available to 98% of television viewers within the Republic of Ireland through Saorview. The channel became available on Virgin Media Ireland on channel 600 on 15 March 2012[5] and on Sky Ireland on channel 624 (635 in NI) on 15 April 2013. The channel's programming can be viewed internationally through its on-demand service, mobile services and website.[2]

Programming

The channel has a wide range of domestically produced programming, either in-studio programming or animations. Its flagship programme is hosted by former Six member Emma O'Driscoll, Muireann NiChiobhain, Clara Murray and their puppet friends Séamus the dog and Bláithín the flower fairy. The channel has a strong focus on inclusive programming with a mix of programming in Irish, English and ISL languages.

On 3 May 2011,[6][7] RTÉjr broadcast Punky, the world's first animated series which focuses on the life and adventures of a girl with Down syndrome.[6] The show is broadcast daily at 10:25 and 13:45. It was designed by award-winning Irish animation company Monster Animation and Design.[8]

On 15 April 2013 the channel hosted 14 newly commissioned programmes, including the bilingual show Spraoi, the dance show Move It! and RTÉjr Workshop.

See also

References

  1. ↑ http://www.tamireland.ie/box-clever/tv-basics/share-and-reach
  2. 1 2 3 Burke, Elaine (10 April 2013). "RTÉjr to become dedicated cross-platform kids' channel on 15 April". Silicon Republic. Retrieved 30 August 2013.
  3. ↑ "RTÉ overhauls children's TV schedule". The Irish Times. 9 September 2010.
  4. ↑ "No children's TV on RTÉ 2 from next month". Newstalk. 10 March 2013. Retrieved 30 August 2013.
  5. ↑ "UPC forges ahead with new content from RTÉ" (PDF). UPC Ireland. 13 March 2012. Retrieved 14 March 2012.
  6. 1 2 "RTÉ launches new animation series Punky". RTÉ News. 28 April 2011.
  7. ↑ "'Punky' and 'Gumball' Arrive on TV Screens". IFTN. 28 April 2011. Retrieved 30 August 2013.
  8. ↑ "Monster Animation". Monster Animation. Retrieved 30 August 2013.
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