ROI Hunter

ROI Hunter is an advanced Google and Facebook marketing platform for e-commerces and online services helping them to scale Facebook and Instagram ad performance. Company operates in CEE region from headquarters in Brno, Czech Republic, having representatives in Dubai for MENA and São Paulo for LATAM region [1]

History

ROI Hunter platform was developed as an in-house solution at Business Factory, an online marketing agency founded in 2007,[2] to manage large scale of ads without being limited by native Facebook tools e.g. Ads Manager. In September 2014, Business Factory received a Preferred Marketing Developer badge (now Facebook Marketing Partners program[3]) in a field of ad technology for its in-house platform, now called ROI Hunter.[4] Their clients are advertising in more than 88 countries around the world.[5]

Product

Platform works as SaaS model and is highly focused on ROI performance, automated ads creation, optimisation and data integration (Google Analytics, Adjust, AppsFlyer mobile measurement partners). Their solution for e-commerce is based on integrating product feeds with hundreds of items and connecting Google Analytics data to identify the best performing products and ads supporting cross-device remarketing.[4][6] ROI Hunter was among the first Facebook Marketing Partners to test advanced Dynamic Product Ads which will help advertisers to dynamically reach new potential customers who haven't visited retailer's website yet as a new way of prospecting marketing strategy. These campaigns can be targeted to any audience such as lookalikes, custom audience from CRM etc.[7][8]

A new tool for dynamic image templates combines product feed tags and layers as in Photoshop, and managed to decrease cost per click and increase CTR and conversions.[9][10]

Badges

  • Facebook Marketing Partner - Ad Technology[3]
  • Google Analytics Partner[11]

Funding

ROI Hunter has become a separate business entity and in November 2014 received the first round funding from Czech venture capitalist Enern.[12]

See also

References

  1. ↑ "Contact | ROI Hunter.com". www.roihunter.com. Retrieved 2016-09-28.
  2. ↑ "Business Factory získala důvěru Facebooku díky inzertní platformě ROI Hunter | www.FeedIT.cz". www.feedit.cz. Retrieved 2016-09-28.
  3. 1 2 "ROI Hunter – Business Factory | Facebook Marketing Partners". facebookmarketingpartners.com. Retrieved 2016-09-28.
  4. 1 2 "Czech Out the Newest Facebook PMD: ROI Hunter Parent Business Factory". www.adweek.com. Retrieved 2016-09-28.
  5. ↑ s.r.o., Business Factory. "Business Factory - Our story". Business Factory. Retrieved 2016-09-28.
  6. ↑ "Facebook ocenil českou Business Factory: jako první v regionu je PMD ve Facebook Ads - Tyinternety.cz" (in Czech). 2014-09-15. Retrieved 2016-09-28.
  7. ↑ "Facebook Marketing Partners Test Advanced Dynamic Product Ads". www.adweek.com. Retrieved 2016-09-28.
  8. ↑ ROIHunter (2016-08-10), Prospecting DPA for new customers - creation of dynamic product ads in ROI Hunter, retrieved 2016-09-28
  9. ↑ "Strops – Smooth scaling without remarketing | ROI Hunter.com". Retrieved 2016-09-28.
  10. ↑ ROIHunter (2016-08-10), Template Editor for DPA Images - add tags, shapes and fonts in ROI Hunter, retrieved 2016-09-28
  11. ↑ "ROI Hunter - Google Analytics Partner Services and Technologies". www.google.com. Retrieved 2016-09-28.
  12. ↑ "ROI Hunter | crunchbase". www.crunchbase.com. Retrieved 2016-09-28.
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