Quantifind

Quantifind, Inc.
Private
Industry Big Data
Founded 2009
Headquarters Menlo Park, CA
Key people
 Ari Tuchmam (CEO and Co-founder)
John Stockton (Co-founder)
Number of employees
 80
Website quantifind.com

Quantifind is a data platform companies use to understand drivers of key business metrics. The company was founded in 2009 by Ari Tuchman and John Stockton,[1] two physicists from Stanford University. After winning a grant from the National Science Foundation,[2] Quantifind worked on pilots for technology and defense intelligence mapping, before a meeting with Disney prodded the company to focus its data science on helping marketers.[3]

The company’s flagship product suite uses proprietary web technology to extract revenue-driving factors for brands from a wide spectrum of data sources. Partners include companies in the retail, financial services, entertainment, consumer packaged goods, QSR, and telecom industries.[4]

Quantifind’s headquarters are at 8 Homewood Place in Menlo Park, California. The company also has offices in New York City and Washington, D.C.

Description

Quantifind provides companies with signal extraction for their various structured and unstructured data sets. The technology shares “consumer language patterns... meaningful in driving sales or other key performance indicators (KPIs)” with client companies.[5] The company works with clients like Taco Bell "to sort through the noise of social chatter to understand the signals that correlate with sales or profit performance."[6]

A company’s structured and unstructured data are inputted into the Quantifind platform, where proprietary technology correlates consumer language patterns with important KPIs. Companies mine this data to understand which specific marketing actions drive revenue; for example, in the cases of product launches or movie openings.[7]

According to the Wall Street Journal in early 2017, Quantifind's data platform for restaurant chains was responsible for discovering widespread McDonald's customer discord with the its ice cream machines.[8] McDonald's announced major changes to its dessert machines two months later.[9]

Funding History

After raising seed funding from Andreessen Horowitz,[10] Quantifind raised additional early investment capital from Redpoint Ventures. In September 2013 Quantifind closed a new round of funding with U.S. Ventures Partners and returning investors. In July 2014 the company closed a $12 million round of funding led by Comcast Ventures, Iris Capital -- and Jerry Yang’s AME Cloud Ventures, plus returning investors.[11]

In early 2016 the company announced a $30 million funding round led by Cathay Innovation.[12]

References

  1. ↑ Waters, Richard (December 9, 2012). "Push to exploit an ocean of information". Financial Times. Retrieved 2016-01-02.
  2. ↑ "Units-based numeric data extraction with knowledge of scientific context". National Science Foundation. August 11, 2011. Retrieved 2015-12-23.
  3. ↑ Bartlett, Bryan (October 12, 2015). "How Marketers Can Get Past the Hype of Marketing Analytics Practical measurement advice". Adweek. Retrieved 2015-12-30.
  4. ↑ Ha, Anthony (July 22, 2014). "Quantifind Raises $12M To Translate Social Media Data Into Sales". TechCrunch. Retrieved 2016-01-04.
  5. ↑ "Quantifind product suite". Quantifind. Retrieved 2016-01-02.
  6. ↑ Beaudin, Laura (March 1, 2017). "How Net Promoter Feedback Can Supercharge Social Listening". Forbes. Retrieved 2017-03-26.
  7. ↑ Kihn, Martin (April 29, 2015). "Cool Vendors in Data-Driven Marketing 2015". Gartner. Retrieved 2015-11-19.
  8. ↑ Jargon, Julie (January 19, 2017). "Why Is the McFlurry Machine Down Again?". Wall Street Journal. Retrieved 2017-03-23.
  9. ↑ Balsam, Joel (March 6, 2017). "McDonald's Promises To Replace Often Broken Ice Cream Machines". AskMen. Retrieved 2017-03-23.
  10. ↑ Swisher, Kara (July 12, 2010). "After Some Flashy Investing, Is Andreessen Horowitz's Next Move a Big New Fund?". Gartner. Retrieved 2015-08-23.
  11. ↑ "Quantifind". Crunchbase. Retrieved 2016-01-05.
  12. ↑ Clancy, Heather (February 24, 2016). "One Sign that Marketing Analytics Are Taking Off". Fortune. Retrieved 2016-05-23.
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