Pyaterochka

Pyaterochka (Russian: Пятёрочка) is a Russian chain of proximity stores managed by X5 Retail Group. The brand is one of the most popular discount supermarket chains in Russia.

In April 2018, the chain opened its 12,000th store in the city of St. Petersburg.

History

The chain’s first store opened in Saint Petersburg in 1999. In 2001, Pyaterochka expanded to Moscow, before embarking on its franchising programme in 2002.

In 2005, Pyaterochka Holding N.V. completed an IPO on the London Stock Exchange.

Pyaterochka store in Arkhangelsk, Northwest Russia

In 2006, Pyaterochka and Perekrestok merged, creating X5 Retail Group while keeping the Pyaterochka brand unchanged[1].

In 2009, X5 Retail Group acquired Kopeyka, a retail chain with 660+ stores and 7 (seven) distribution centres[2][3][4]. All Kopeyka stores were rebranded to Pyaterochka.

Pyaterochka logo
Pyaterochka in Volzhsk, Mari El

In 2013, Pyaterochka launched a store refurbishment programme. The fresh selection of its product range was expanded and a more spacious layout was introduced; glass-fronted design for most of the stores was introduced. The Pyaterochka concept of brand discount stores is the core format for X5, followed by the supermarket chain Perekrestok.[5]

Key metrics

In 2017, Pyaterochka managed a total of 11,225 stores that generated revenue of over RUB 1 tn.

Key operating metrics of Pyaterochka (as at 31 December)
Parameter / Year 2010[6] 2011[7] 2012[8] 2013[9] 2014[10] 2015[11] 2016[12] 2017[13]
Number of stores Increase 2 052* Increase 2 525 Increase 3 220 Increase 3 882 Increase 4 789 Increase 6 265 Increase 8 363 Increase 11 225
Selling space, '000 sq m Increase 881 Increase 996 Increase 1 191 Increase 1 414 Increase 1 754 Increase 2 423 Increase 3 329 Increase 4 426
Net retail revenue, RUB bn Increase 194,8 Increase 282,8 Increase 317,7 Increase 348,4 Increase 435,8 Increase 585,4 Increase 775,6 Increase 1 001
Customer visits, m Increase 831 Increase 1 211 Increase 1 353 Increase 1 450 Increase 1 645 Increase 1 990 Increase 2 543 Increase 3 367

'* Including Kopeyka stores.

IT and innovations

In spring 2017, Pyaterochka started automating its recruitment efforts. An automated system (Robot Vera with a female voice and Robot Yermil with a male one) uses speech recognition, searches for CVs based on a predetermined set of parameters, and calls candidates to invite them to apply for positions available at the company. Interested candidates are then transferred by the robot to a recruitment specialist[14][15].

In February 2018, X5 launched an online service that helps real estate owners to calculate the average rent at any location where Pyaterochka has a presence. The service also enables landlords to offer premises or a property for lease or sale instantly, if the property meets all the criteria for store opening, or offer a land plot for building a store [16].

Logistics

As at 31 December 2017 Pyaterochka operated 39 distribution centres[13].

Interesting Facts

In February 2005, Pyaterochka purchased the rights to Nu Pogodi! (Well, Just You Wait!), a popular Russian animated series - and even created two new episodes, No. 19 in 2005 and No. 20 in 2006, directed by Aleksey Kotyonochkin, son of the famous animator Vyacheslav Kotyonochkin[17].

In January 2013, X5 signed a licence agreement with the Organising Committee for Sochi 2014, establishing the company as the official retail partner of the 2014 Winter Olympics in Sochi. Under the agreement, around 1,000 licensed Olympic souvenirs were available from all Pyaterochka stores in 45 Russian regions[18].

References

  1. ↑ "Company Overview of Pyaterochka Holding N.V." Bloomberg L.P. Retrieved August 25, 2018.
  2. ↑ "X5 to buy Kopeyka". TV-Novosti. Retrieved August 25, 2018.
  3. ↑ "Consolidation to unfold across Russian retail sector". TV-Novosti. Retrieved August 25, 2018.
  4. ↑ "X5 Retail to acquire Kopeyka discounter chain". IndiaRetailing.com. Retrieved August 25, 2018.
  5. ↑ "Ruling the retail roost: Russia's top five supermarket chains | ITE Food & Drink". www.food-exhibitions.com. Retrieved 2018-09-25.
  6. ↑ "Annual Report 2010" (PDF). X5 Retail Group. Retrieved August 25, 2018.
  7. ↑ "Annual Report 2011 (Online version)". X5 Retail Group. Retrieved August 25, 2018.
  8. ↑ "Annual Report 2012" (PDF). X5 Retail Group. Retrieved August 25, 2018.
  9. ↑ "Annual Report 2013" (PDF). X5 Retail Group. Retrieved August 25, 2018.
  10. ↑ "Annual Report 2014" (PDF). X5 Retail Group. Retrieved August 25, 2018.
  11. ↑ "Annual Report 2015 (Online version)". X5 Retail Group. Retrieved August 25, 2018.
  12. ↑ "Annual Report 2016 (Online version)". X5 Retail Group. Retrieved August 25, 2018.
  13. 1 2 "Annual Report 2017 (Online version)". X5 Retail Group. Retrieved August 25, 2018.
  14. ↑ "«Пятёрочка» автоматом" (in Russian). Kommersant. Retrieved August 25, 2018.
  15. ↑ "Как улучшить подбор персонала с помощью роботов" (in Russian). Business News Media. Retrieved August 25, 2018.
  16. ↑ "Russian Federation: Pyaterochka to provide rent-calculation tool for 63 regions". SyndiGate Media Inc. Retrieved August 25, 2018.
  17. ↑ "New 'JUST YOU WAIT!' episodes now evailable in Perekrectok and Pyaterochka stores". X5 Retail Group. Retrieved August 25, 2018.
  18. ↑ "Х5 appointed official retail partner of the Sochi 2014 Winter Olypmics". X5 Retail Group. Retrieved August 25, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.