Pure (app)

Pure
Developer(s) GetPure Inc
Operating system iOS, Android
Website getpure.org

Pure is a dating service app for iOS and Android created by GetPure Inc.

The purpose of the app is to connect people in a time-limited fashion. The app is unique in that it offers users the security and comfort of temporary, time-limited accounts that last up to an hour.[1] Within this hour, users have the opportunity to connect with others using the phone’s GPS function. The app’s time-limited accounts address security concerns.

History

The original concept for Pure was developed in 2012 by Roman Sidorenko and Alexander Kukhtenko. Following a two hundred thousand dollar start-up investment, the project became a reality and was advertised under the slogan of "Sex Here and Now". Included in the project was writer and sexologist Carol Queen. Following its creation an English version was released in the AppStore at the end of October 2014 and a Russian market version was released later in January 2014. In June 2015 an Android specific version of the App was released.

Despite the fact that Pure was designed on a budget of only $400,000 the turnaround has been rapid with Pure has already proven proving already to be a cash positive investment. In an interview, designer Roman Sidorenko stated that the popularity of the App was undeniable, with over l million connections having been made. Even prior to launch there were more than 100,000 people onsigned up to the waiting list.[2]

However, while this App is gaining ground market leaders such as Tinder still hold the majority when it comes to connections and dating services.[3]

Function

Pure operates largely like other mobile matching services. A user posts a photo and a profile that other users can see and react to, indicating themselves "interested" or "not interested" and initiating contact. In the case of Pure, the user's photo and profile are visible to people within 50 kilometers.[4] Users may communicate if they have indicated mutual interest.[5] One hour after its creation, the user's profile vanishes, along with any correspondence between users.[6] In order to continue using the service, the user must begin the process again by creating a new profile. The purpose is to avoid the ongoing storage of personal data that can be exposed via a security breach.

References

  1. ↑ "'Pure' Dating App Is Purely for Finding Sex and Hooking Ups". Digital Trends. Retrieved 2015-12-13.
  2. ↑ "Is on-demand dating a Tinder killer?". Mashable. Retrieved 2015-11-25.
  3. ↑ "Секс, ничего лишнего: смартфон найдёт партнёра за пять минут — но не превратимся ли мы в машины?". Computerra. Retrieved 2015-12-13.
  4. ↑ "7 приложений для знакомств, свиданий и секса". The Village. Retrieved 2015-12-13.
  5. ↑ "Did Ashley Madison Make You Afraid to Cheat? This Hookup App Throws Out Your Data | | Observer". The New York Observer. Retrieved 2015-11-25.
  6. ↑ Roman Sidorenko. "Our Statement regarding Ashley Madison Leak, Monogamy and Privacy — Medium". Medium. Retrieved 2015-11-25.
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