Psycho Bunny

Psycho Bunny is a men’s contemporary and golf clothing label based in New York, founded in 2005 by Robert Godley and Robert Goldman.[1]

Founders Godley and Goldman have each spent decades working within the luxury menswear industry, with Godley gaining expertise through working with numerous high-end European designers, and Goldman, who grew up in the family business of luxury neckties. [2]

Handmade from English silk, their first collection of neckties introduced the signature long-eared, crossbone-clad lagomorph icon to the world. Inspired by the 17th-century non-conformist maritime marauders and secret societies like the infamous Skull & Bones, Godley sketched a logo on a napkin. "When I showed that tie to a buyer, she said, 'Look at the psycho bunny!'" Godley says. "The name stuck."[3]

"The schoolboy romance of it is this whole Jolly Roger thing," says Godley. "In the 17th century, pirates were the democracy. They're all about risk and reward." [4]

Psycho Bunny's staple polos are "are made in Peru with luxury detailing like mother of pearl buttons. They’re also embroidered with the Psycho Bunny logo, a maniacal-looking rabbit over skull and bones insignia. "[5]

Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and Golf apparel items.[6] The brand has global presence, specifically in key markets such as Japan and South America, where freestanding Psycho Bunny stores can be found.

Looking ahead, the brand would like to expand its categories to include shoes, women's wear, and special collaborations with other likeminded labels. [7]

References

  1. ↑ "This is how a polo shirt brand named Psycho Bunny became a $20 million business". Moneyish. 19 August 2010.
  2. ↑ "This is how a polo shirt brand named Psycho Bunny became a $20 million business". Retrieved 2018-08-27.
  3. ↑ "10 Essentials: Robert Godley". GQ. Conde Nast. 19 August 2010. Retrieved 30 May 2015.
  4. ↑ Ang, Katerina (7 August 2017). "This is How a Polo Shirt Brand Named Psycho Bunny Became a $20 Million Business". www.moneyish.com. Retrieved 9 August 2017.
  5. ↑ "This is how a polo shirt brand named Psycho Bunny became a $20 million business". Retrieved 2018-08-27.
  6. ↑ "Genius Brands International Partners With Psycho Bunny to Expand the Luxury Apparel Brand". Yahoo! Finance. Yahoo!. Retrieved 30 May 2015.
  7. ↑ Palmieri, Jean E. (2017-07-31). "The Wild Rise of Psycho Bunny". WWD. Retrieved 2018-08-28.
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