Progresif Cellular

Progresif Cellular Sdn. Bhd.
Government-linked company[1]
Industry Telecommunications
Founded 2014
Headquarters Bandar Seri Begawan, Brunei
Area served
 Brunei
Key people
 Paul Taylor, Chief Executive Officer
Roger Plahay, Chief Financial Officer
Tony Hanley, Chief Technology and Information Officer
Devin Edwards, Chief Marketing Officer
Bob Gill, Chief Sales Officer
Nurul Haniah Jaafar, Chief Administration Officer
Erwienna Abu Bakar, Chief Human Resource Officer.
Products Residential Cellular Service, Mobile Banking
Services HSDPA, UMTS, W-CDMA, EDGE, GPRS, GSM
Owner Darussalam Assets
Number of employees
 265
Website Progresif Cellular

Progresif Cellular Sdn Bhd (also known as Progresif) is a Brunei-based telecommunications company headquartered in Bandar Seri Begawan, Brunei. The company has more than 160,000 active subscribers[2] as of March 2018. Progresif took over operations from the now defunct B-Mobile Communications.[3][4][5]

Progresif has eight retail branches throughout the country and employs more than 265 mostly local staff.[6] Progresif’s business ranges from post- and prepaid residential mobile communication services to enterprise solutions for commercial entities.[7] The company offers voice, data, and two-way text messaging on UMTS 2100 and GSM/GPRS 900 networks.[8]

History

Progresif Cellular was established in June 2014 after acquiring assets and infrastructure left by the now defunct B-Mobile Communications Sdn Bhd.[9]

In July 2014, Progresif appointed Paul Hyde as Chief Executive Officer,[10] and entered into an $18 million contract with Chinese multinational telecommunications equipment provider Huawei to help update legacy infrastructure and launch a network stabilisation program.[11]This project required a full replacement of the mobile core network and Radio Access Network, in addition to upgrading the backhaul network and all base stations from 3G to HSPA+. In February 2016, the company announced plans to launch 4G LTE technology, and in April 2017, the company submitted an official request to Brunei’s telecoms regulatory body, Authority for Info-Communications Technology Industry (AITI), to begin trial of a 4G network.[12][13][14][15]

At the Asia Communications Awards 2016, Progresif was recognized with awards for Best Brand Campaign for its "Are you Progresif" campaign, and Engineering Project of The Year for its network stabilization project.[16][17] In 2018, the company was again recognized with a Best Brand Campaign award for its ‘Radio will never be the same again’ campaign, which supported the launch of Progresif Radio.[18]

In June 2017, telecom industry veteran Paul Taylor was named as CEO of the company. [19] In October 2017, Progresif relaunched the company website, adding significant content in the areas of news, local events, and technology, as well as content from the company's quarterly magazine, and articles on the Arts & Culture, Environment, Education, and Entrepreneurship.[20]

Enterprise Solutions

In 2017, Progresif launched Progresif Solutions, a division devoted to enterprise solutions, particularly for business, banking, and government entities.[21] The first execution was for oil refinery operator Hengyi Industries Sdn Bhd, a subsidiary of Hong Kong Tianyi International Holding Co., Ltd.,[22] for a project site in Pulau Muara Besar and company headquarters at the Empire Hotel & Country Club.[23] Progresif Solutions offers tailored solutions involving ethernet services, dedicated internet services, internet of things solutions, mobile voice plans, and SMS broadcast services.

Internet Radio and Magazine

Progresif launched Progresif Radio, Brunei's first mobile radio station, in November of 2017, with dedicated apps available in Google Play and the App store.[24][25] The station features localized content, user-generated content, and local bands,[26] as well as premium international content.[27] Auditions for DJ positions at the station attracted more than 100 applicants in August of 2017.[28]

The company also produces a quarterly magazine with content based on the four pillars of its Corporate Social Responsibility initiative.[29]

Progresif PAY mobile wallet

In May of 2018, Progresif (partnered with Bank Islam Brunei Darussalam) released Progresif PAY, Brunei's first mobile wallet platform.[30] The branchless banking system allows Progresif subscribers to create a virtual debit card, with which they can pay bills, make donations, send money to other Progresif PAY users, and shop online.[31]

Corporate Responsibility

In February of 2017, Progresif announced a Corporate Social Responsibility strategy to support the Brunei Vision 2035 initiative of Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah. The strategy is built around four pillars: Education, Arts & Culture, Environment, and Entrepreneurship.[32] Projects supported by Progresif include agricultural and outdoor education,[33][34] local environmental events,[35] and wildlife preservation initiatives.[36]

Progresif is active in Brunei startup culture, funding its own startup lab in the company's Gadong headquarters where it provides access to support services for startup businesses.[37] The lab has produced, among others, Dart Logistics, the country's first taxi and ride booking service,[38] and local news startup Scoop Media, which has expanded the scope of local content distributed on Progresif’s media channels.[39] In July of 2017, Startup Weekend Brunei held its inaugural entrepreneur workshop at the Progresif Headquarters Event Hall.[40][41] The company hosted the Brunei Rice Bowl Startup Awards in November of 2017[42] and serves as the awards' National Strategic Partner for Brunei.[43]

References

  1. ↑ "Brunei - 7-State-Owned Enterprises - export.gov". Export.gov. Retrieved 17 November 2017.
  2. ↑ Kon, James (March 1, 2018). "Progresif mobile coverage now available in sections of Telisai Highway". borneobulletin.com.bn. Retrieved 10 July 2018.
  3. ↑ "Interview with Progresif Cellular". Yesinspire.com. 1 February 2016. Retrieved 17 November 2017.
  4. ↑ "The Report: Brunei Darussalam 2014". Oxford Business Group. 4 December 2014. Retrieved 17 November 2017 – via Google Books.
  5. ↑ "Executive Summary, Brunei Darussalam - Telecoms, Mobile and Broadband". Paul Budde Communication Pty Ltd. 15 December 2015. Retrieved 25 November 2017.
  6. ↑ Syahirah Sulaiman, Ummi (11 July 2017). "Localisation core focus of Progresif, BGC". Brunei Gas Carriers Sdn Bhd.
  7. ↑ Kon, James (25 May 2017). "Brunei's Progresif Cellular enters regional market with cost-effective enterprise solutions". Asia News Network. Retrieved 25 November 2017.
  8. ↑ "AT&T". www.att.com. Retrieved 2017-12-08.
  9. ↑ Paul Budde Communication Pty Ltd. (2015-12-15). "Brunei Darussalam - Telecoms, Mobile and Broadband". Market Research Reports® Inc. Retrieved 2017-11-30.
  10. ↑ "Progresif Cellular appoints CEO". www.customerzone360.com. Retrieved 2017-11-30.
  11. ↑ Jimi-Ha. "LOCAL NEWS". 3g.modasys.net. Retrieved 2017-11-30.
  12. ↑ "Progresif to Upgrade 2 Primary Licences | Brunei's No.1 News Website". www.brudirect.com. Retrieved 2017-11-30.
  13. ↑ Oxford Business Group (2016-02-29). "Competition heats up in Brunei Darussalam's telecoms industry". Oxford Business Group. Retrieved 2017-11-30.
  14. ↑ "A milestone for Progresif as 4G trial begins – Borneo Bulletin Online". Borneo Bulletin Online. 2017-04-08. Retrieved 2017-11-30.
  15. ↑ "Progresif eyes 4G network". Retrieved 2017-11-30.
  16. ↑ "Latest-Headlines - Progresif bags awards for branding and expansion..." www.energy.gov.bn. Retrieved 2017-12-20.
  17. ↑ "Progresif wins Asia Communications Awards 2016 following DIA re-brand". DIA Brands. Retrieved 2017-12-20.
  18. ↑ "Progresif wins award for 'Best Brand Campaign' | Borneo Bulletin Online". borneobulletin.com.bn. Retrieved 2018-07-10.
  19. ↑ "Paul Taylor at helm of Progresif Cellular – Borneo Bulletin Online". Borneo Bulletin Online. 2017-06-06. Retrieved 2017-11-30.
  20. ↑ Bakar, Haadi. "Progresif has a new website | geekturf". geekturf.net. Retrieved 2017-12-19.
  21. ↑ Guan, Tan Wee (2017-05-25). "Brunei's Progresif Cellular enters regional market with cost-effective enterprise solutions". Asia News Network. Retrieved 2018-08-25.
  22. ↑ "Company Overview of Hengyi Industries.Sdn.Bhd". www.bloomberg.com. Retrieved 2018-08-25.
  23. ↑ "Progresif, Hengyi pen landmark data connection and solutions deal | Borneo Bulletin Online". borneobulletin.com.bn. Retrieved 2018-08-25.
  24. ↑ "Progresif set to take radio into 21st century". Retrieved 2017-12-19.
  25. ↑ "Progresif Radio app now available for download – Borneo Bulletin Online". Borneo Bulletin Online. 2017-11-12. Retrieved 2017-12-19.
  26. ↑ Hazwan, Amir (2017-11-14). "A New Radio to listen to! | Progresif Radio - Sutera". Sutera. Retrieved 2017-12-19.
  27. ↑ "The Sweet Sound Of Radio – Borneo Insider's Guide". borneoinsidersguide.com. Retrieved 2017-12-19.
  28. ↑ Guan, Tan Wee (2017-08-23). "Brunei radio DJ auditions attract over 100 people". Asia News Network. Retrieved 2017-12-19.
  29. ↑ "Progresif releases music, radio themed issue of quarterly magazine – Borneo Bulletin Online". Borneo Bulletin Online. 2017-10-28. Retrieved 2017-12-19.
  30. ↑ "Progresif launches Brunei's first mobile wallet | Borneo Bulletin Online". borneobulletin.com.bn. Retrieved 2018-07-10.
  31. ↑ "Rano360.com » Progresif Pay is out". rano360.com. Retrieved 2018-07-10.
  32. ↑ "Progresif announces four pillars for social responsibility – Borneo Bulletin Online". Borneo Bulletin Online. 2017-02-03. Retrieved 2017-12-19.
  33. ↑ "Progresif Cellular gives full support to Agrome IQ's educational platform – Borneo Bulletin Online". Borneo Bulletin Online. 2017-11-11. Retrieved 2017-12-19.
  34. ↑ User, Super. "Jerudong International School". jerudonginternationalschool.com. Retrieved 2017-12-19.
  35. ↑ "Eco Ponies Garden - News And Events - Sights and taste of Tutong". www.ecoponiesgarden.com. Retrieved 2017-12-19.
  36. ↑ "Joining forces in wildlife fight". Retrieved 2017-12-19.
  37. ↑ Guan, Tan Wee (2017-04-15). "Progresif unveils Startup Lab". Asia News Network. Retrieved 2017-12-19.
  38. ↑ "Dart Settles Into New Home At Progresif". Dart. Retrieved 2017-12-19.
  39. ↑ Bakar, Haadi. "Online news startup The Scoop joins Progresif Startup Lab | geekturf". geekturf.net. Retrieved 2018-10-13.
  40. ↑ "Startup Weekend comes to Brunei – Borneo Bulletin Online". Borneo Bulletin Online. 2017-07-13. Retrieved 2017-12-19.
  41. ↑ "Website to design and vote on furniture wins Brunei's first Startup Weekend • Biz Brunei". www.bizbrunei.com. Retrieved 2017-12-19.
  42. ↑ "14 startups nominated for Brunei Rice Bowl Startup Awards • Biz Brunei". www.bizbrunei.com. Retrieved 2017-12-19.
  43. ↑ "Brunei | Rice Bowl Startup Awards". ricebowlawards.com. Retrieved 2017-12-19.
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