Primordial Radio

Primordial Radio
Primordial Radio Logo established 2017
Primordial Radio Logo
City London
Broadcast area United Kingdom, Worldwide
First air date May 2017 (online test stream)
30 September 2017 (2017-09-30) (Official Launch Online)
Format Rock Music Metal Music
Owner FT Industries LTD (Incorporated 24 February 2017)[1]
Website primordialradio.com

Primordial Radio is a premium online radio platform specialising in rock and metal music. The station was founded in January 2017 by Hugh Evans (Moose), Russ Collington (Dewsbury), Peter 'Pete' Bailey and Benjamin 'Mark' Woodhouse, all formerly of Team Rock. Through the loyalty of their fan base, the company hit its first major milestone in July 2017, successfully crowd equity funding £153,282 from 853 individual investors.[2] Test streams of the radio station began in May 2017 and the station officially launched on Saturday 30 September 2017 at 7pm.

History

Following a period of 24/7 online music stream and reduced communication, Team Rock was placed in administration on December 19 2016, with all employees made redundant and the radio station taken offline.[3]

An opportunity was presented to Hugh Evans (Moose) to create a radio station the community deserved, that would bring that community together and ultimately be controlled by that community.[4] Bringing on board the other 'Original Elements', Hugh brought Russ Collington (Dewsbury), Peter 'Pete' Bailey and Benjamin 'Mark' Woodhouse on board to start building a new business. In order to enable the community to have a controlling stake and sense of ownership in the business, the founders proposed the sale of an initial 13.27% share in the business through the equity funding company Seedrs.[5] The target fund required for this share was £130,012. On Wednesday 5 July 2017, the fund hit its target.[6] On Saturday 15 July, the fund closed with £153,282 raised by 853 individual investors.[2]

Alongside the radio ventures, the company runs events, sells merchandise and even has its own beer; brewed in conjunction with Pig and Porter Brewery.[7] The beer, Primordial Süp, was officially launched on the Tuesday 18 July in London at The Lexington.[8]

Primordial Süp Launch Photo with Pete (Left), Dewsbury (Centre) and Moose (Right) in the foreground with station listeners in the background.

One established event is The Primordial Radio Pub quiz where online teams around the world play a live pub quiz through an interactive stream.[4]

Primordial radio test stream has been live since May 2017 and the radio station went live on Saturday September 30, 2017. From this day, the radio station's presented content is subscription only, at a price of £5.99 per month or £60 annually, with an initial free month's free trial.[5]

On Thursday 11 January 2018, it was announced the first AGM of FT Industries LTD; holding company of Primordial Radio, will be held in Lincoln at the Lincolnshire Show Ground on Saturday 21 April 2018.[9] The official post AGM event #Drinkininlincoln, took place in the evening, featuring live performances from Big Boy Bloater and the Limits, Massive Wagons and The Virginmarys.[10]

On 20th August 2018, in a world first, Moose broadcast his breakfast show from an altitude of 35000ft on flight WS22 from Vancouver International Airport, Canada to Gatwick Airport, United Kingdom. Moose was able to successfully broadcast the show using only his iPhone 6, a microphone and the WiFi facilities aboard the WestJet Boeing 767 flight. [11] This was built on his previous success broadcasting a show whilst travelling across London using the London Underground transport system as part of the Moose and JRock breakfast show on Team Rock Radio in 2015.[12]

In a UK first for a radio station, Primordial radio announced on Thursday 6th September 2018, they had secured a deal with Vodafone to have unlimited data usage through their official app with the Vodafone Music Pass.[13]

Future plans

The radio station looks to embark on pushing the boundaries of radio broadcasting by developing the ability for the listener to choose their own music in and around the presenter’s content.[14] By tracking listener's habits and preferences, they will be able to have presented radio, whilst listening to their own unique radio stream. The service offers music streaming akin to Spotify and the ability to choose like Tinder; all with presenter interactions of a radio station. Alongside this functionality, the station will continue to have a linear based radio station, where the DJ's have control of the music.[4]

References

  1. ↑ "FT INDUSTRIES LIMITED - Overview (free company information from Companies House)". beta.companieshouse.gov.uk.
  2. 1 2 "Former TeamRock staff take Primordial Radio on the air after exceeding crowdfunding target". 18 July 2017.
  3. ↑ "Jobs lost as rock music media firm Team Rock collapses". 19 December 2016 – via www.bbc.co.uk.
  4. 1 2 3 "Evolution of audiences and the economy of shared ownership". 16 July 2017.
  5. 1 2 "Seedrs Radio". www.seedrs.com. Retrieved October 31, 2017.
  6. ↑ "Primordial Radio Overfunds". crowdfundinsider.com. 6 July 2017.
  7. ↑ "Pig & Porter collaboration beer supports internet rock radio station". 12 July 2017.
  8. ↑ "The Official Primordial Süp Launch". 18 July 2017.
  9. ↑ "Podcast: Primordial Radio Podcast - EP52 - What?! A Year Already?!". primordialradio.com. 11 January 2018.
  10. ↑ "Podcast: Primordial Radio Podcast - EP57 - Meet at the Lions Head". primordialradio.com. 15 February 2018.
  11. ↑ "'Sup, Hallelujah Goat". Primordial Radio. 2 October 2018.
  12. ↑ "TeamRock Radio vs London Underground". 12 February 2015.
  13. ↑ "Primordial Radio makes data deal with vodafone". 11 Sep 2018.
  14. ↑ "Podcast: Moose explains about Primordial Radio – RadioToday". radiotoday.co.uk. 20 May 2017.
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