Premier Guitar

Premier Guitar
Editor in Chief Shawn Hammond
Categories Guitar magazines
Frequency Monthly
Publisher Gearhead Communications, LLC
First issue February 2007[1]
Country United States
Based in Marion, Iowa United States
Language English
Website www.PremierGuitar.com

Premier Guitar is an American magazine devoted to guitarists. Founded in 2007,[1] it is based in Marion, Iowa,[2] and has an editorial staff composed of experienced musicians.[1] Content includes instructional material, guitar gear reviews, and guitar news. Interviews have included guitarists such as Pete Townshend of The Who, Ron Wood of the Rolling Stones, Joe Perry of Aerosmith, Guthrie Govan, Brent Hinds and Bill Kelliher of Mastodon,[2] and Dave Mustaine and Chris Broderick of Megadeth.[3] The magazine is published online for free, and includes multimedia such as instructional videos and podcasts. The magazine also has a free weekly newsletter and an online "Gear Search" service, where guitarists can search for, buy, and sell guitar equipment.[2] As of March 2012, the magazine's print and multimedia platforms combined served 1.5 million unique readers per month,[1] making it the most read magazine on this topic worldwide.[4] Premier Guitar was originally published under the name Musicians Hotline through 2006

History

Premier Guitar was founded in February 2007.[1] Premier Guitar is published by Gearhead Communications, LLC, a privately owned company that is headquartered in Marion, Iowa. Premier Guitar also has offices in Nashville, Minneapolis, Los Angeles, San Francisco, and Peterborough, New Hampshire.[2]

Content

Premier Guitar's editorial staff is composed of experienced musicians,[1] and the content consists largely of guitar- and bass-related news and gear coverage, as well as instructional material.[2] Premier Guitar has interviewed dozens of world-famous guitarists, including The Who's Pete Townshend, Ron Wood of the Rolling Stones, Aerosmith's Joe Perry, Annie Clark, Guthrie Govan, Bonnie Raitt, Steve Vai, Joe Satriani, the Black Keys' Dan Auerbach, Dave Mustaine and David Ellefson of Megadeth,[3] Brent Hinds and Bill Kelliher of Mastodon, Bruce Cockburn, Alex Skolnick of Testament, Todd Snider[2] and experimental luthier Yuri Landman.

Format

Premier Guitar is published in print on a monthly basis, and is widely available at magazine vendors in the United States.

All editions of Premier Guitar are available online for free. This has actually increased the number of print subscriptions instead of decreasing it.[1] The digital version includes all the content of the print version, as well as added multimedia content. Premier Guitar also has applications that make it fully accessible on iPhone,[5] iPad, and Android devices.[2]

Multimedia

Premier Guitar's website provides daily news, exclusive stories, complete video lessons in all genres, and written and video gear reviews.[2] As of June 2010, 60% of the magazine's annual expenses are invested in content and technology. Much of that is invested in video production, and they have HD cameras for instructional videos[6] and interviews.[1]

Premier Guitar's weekly e-newsletter, Backstage Pass, included over 91,000 subscribers as of March 2012,[7] and contains stories, videos, and podcasts not available otherwise. The website also includes the "Gear Search" service, where guitarists can buy and sell guitar gear. As of March 2012, 23,000 pieces of gear were listed on the service, and Gear Search received more than 200,000 monthly visitors.[2]

As of March 2012, the multimedia platforms combined served 1,500,000 unique readers per month.[1] As of April 2013 their Facebook page has over 250,000 followers.

Staff

References

  1. 1 2 3 4 5 6 7 8 9 Newman, Michael (June 26, 2010). "Premier Guitar's Success Story - Interview with Peter Sprague". Michael Newman Consulting. Retrieved 2011-04-05.
  2. 1 2 3 4 5 6 7 8 9 "About Us". Premier Guitar. Retrieved 2011-04-05.
  3. 1 2 "Megadeth's Mustaine, Broderick talk gear with Premier Guitar". Roadrunner Records. December 23, 2009. Retrieved 2011-04-05.
  4. ↑ http://www.slideshare.net/mandyjolie/mediafacts-uitgeverscongres-2012-premier-guitar slideshow with retail facts, slide 4 compares Premier Guitar with the other three leading magazines
  5. ↑ "Texterity and Premier Guitar rock App Store with new magazine-branded iPhone App". BusinessWire. March 8, 2010. Retrieved 2011-04-03.
  6. ↑ Nicholas, Don (May 3, 2007). "What is Multiplatform Publishing". Mequoda Daily. Retrieved 2011-04-03.
  7. ↑ "Peter Sprague - CEO of Premier Guitar". Folio. March 31, 2009. Retrieved 2011-04-05.
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