Président (brand)

Camembert de marque President

Président is a French dairy brand owned by the Laval based Lactalis company. The brand was created in 1968 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.

History

The brand was created in 1968 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »[1] (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)

Landmark dates

  • 1968 : Launch of Président Camembert.
  • 1972 : Launch of Président Coulommiers.
  • 1972 : Launch of Président Butter.
  • 1975 : Launch of Président Brie.
  • 1991 : Launch of Président Emmental range.
  • 1993 : Président sells its billionth Camembert.
  • 1995 : Launch of Président brand in Germany and United States
  • 1999 : Launch of Président Camembert and Emmental based cheese spread.
  • 2003 : Launch of Président Mozzarella and Goats' cheese.
  • 2006 : Launch of Président Cantal

References

  1. ↑ http://www.president.fr/html/histoire/index.html Archived 2010-04-06 at the Wayback Machine.
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