Pom-Bear

Pom-Bear
Type Snack food
Inception 1987 (1987)
Manufacturer Intersnack
Available Available

Pom-Bear is a teddy bear shaped snack food made out of potatoes. They are sold in the United Kingdom and Republic of Ireland and in many other European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär.[2] They were first introduced to the UK market in 1990.[3] Pom-Bear come in several flavours. They are produced by the German snack food company Intersnack.

Pom-Bear come in three core flavours: ready salted, cheese and onion, and salt and vinegar. Over the years the brand has been sold in a variety of limited edition flavours and shapes, including pizza[4] and snowmen.[5]

In 2008 the British consumer rights organisation Which? criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children.[6] The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[7]

In 2010 a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]

See also

References

  1. ↑ "Our Brands". Intersnack.
  2. ↑ "About Pom-Bear". Pom-Bear. Intersnack.
  3. ↑ "Our Story". KP Snacks.
  4. ↑ "Pom-Bear's range of Teddy Shaped Potato Snack in Pizza Flavour variety available in United Kingdom". Product Launch Tracker. Datamonitor. October 20, 2011.
  5. ↑ Riley, Lisa (September 15, 2012). "After 22 years, Pom-Bear branches out from teddies with limited edition snowmen". The Grocer.
  6. ↑ Weaver, Matthew. "Call to ban use of cartoons to sell unhealthy food to children". The Guardian. Guardian News and Media Ltd.
  7. ↑ Thomas, Jonathan (September 2010). "Global market review of healthy snacking - forecasts to 2014 - 2010 edition: Industry supply". Just Food.
  8. ↑ "Why brands are going movie mad". The Grocer. October 30, 2010.
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