Podesta Baldocchi

Podesta Baldocchi is one of the oldest operating florists in San Francisco, founded in 1871.[1] Their headquarters on 224 Grant Avenue was featured in Alfred Hitchcock's 1958 film Vertigo.[2] In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi.[3] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before he starting his own floral business. Today Podesta Baldocchi continues as an online business, delivering flowers around the Bay Area.

References

  1. ↑ Jossey-Bass Publishers (1 December 2009). The Jossey-Bass Reader on Nonprofit and Public Leadership. John Wiley and Sons. pp. 349–. ISBN 978-0-470-54237-8.
  2. ↑ Katalin Makkai (21 August 2013). Vertigo. Routledge. pp. 174–. ISBN 978-1-136-23131-5.
  3. ↑ Florists, Society of American (2004). Floral Management. Society of American Florists. p. 115. Retrieved February 4, 2018.
  4. Stein, Ruthe (July 6, 2008). "'Vertigo's' San Francisco locations". SFGate. Retrieved February 4, 2018.


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