Pinstorm

Pinstorm
Industry Online advertising
Founded May, 2004
Founder Mahesh Murthy
Headquarters Mumbai, Maharashtra, India
Products Integrated digital advertising on a pay-for-performance basis, involving SEM, SEO, SMM, Display, ORM, Email, SMS, mobile marketing
Number of employees
 120
Website www.pinstorm.com

Pinstorm is a digital advertising firm headquartered in Mumbai, India with offices in New Delhi, Bangalore, Singapore, Kuala Lumpur, Zurich and Santa Clara. The company was founded by Mahesh Murthy who was also its COO until recently,[1][2] and in 2005 stood amongst the "Asia's Top 100 Technology Companies" in first "Red Herring 100 Asia list" published by Red Herring magazine.[3]

History

In March, 2008, Pinstorm announced a non-equity partnership with the Lintas Media Group in India. Pinstorm has similar relationships with other advertising agencies.[4] Pinstorm is now known for its marketing efforts using Twitter and social media networks [5][6] at the first 140Conf in New York City

Murthy claims that Pinstorm was the world's first advertising firm to implement pay for performance advertising.[7]

References

  1. ↑ "Mahesh Murthy « India's Largest eCommerce Platform". etailingindiaexpo.com. Retrieved 2017-02-05.
  2. ↑ Search engine marketing Business Standard, Leslie D'Monte, Mumbai September 28, 2006.
  3. ↑ Indian Companies in Asia's Top 100 Techtree News Staff, Sep 15, 2005. Archived 2011-09-27 at the Wayback Machine.
  4. ↑ "Lintas and Pinstorm tie up for digital advertising". Mint. Pinstorm and Lintas Media Group have announced a significant non-equity partnership. Designed to push clients to performance-driven media choices, the alliance between the two leading firms in the offline and online worlds will put further pressure on traditional agencies and media houses. This move is being seen in media circles as a positive step towards a more evolved phase in digital advertising.
  5. ↑ "India Inc all a Twitter". Business Standard. October 21, 2009. Archived from the original on October 22, 2009. With the help of Mahesh Murthy, founder and CEO of search engine marketing firm Pinstorm, and his team, this private bank monitors around 1,600 tweets or conversations a day.lt Relationship Management'
  6. ↑ "Mahesh Murthy's Presentation at 140Conf". Archived from the original on 2012-09-07.
  7. ↑ "Pinstorm's pay-for-performance philosophy".
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