Pico Far East Holdings Limited

Pico Far East Holdings Limited
Public
Traded as SEHK: 752 SET: PICO)
Industry Event marketing
Founded 1969
Headquarters Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, N.T., Hong Kong, China
Area served
 Worldwide
Key people
 Lawrence Chia (Chairman)
Services
  • Event marketing
  • Conference and exhibition management
  • Venue management
  • Interior and retail design
  • Visual identity
  • Themed environment and related business
Revenue US$511 million (2017)
Total equity US$520 million (2017)
Number of employees
 Over 2,000 (2016)
Website Pico.com

Pico Far East Holdings Limited is an event marketing company founded in 1969 by Chia Siong Lim,[1] was named Pico Art Studio. It Incorporated in Singapore as a private limited company delivering exhibition stand-building work. It was listed on the Hong Kong Stock Exchange under the name Pico Far East Holdings Limited,[2] the chairman of the group is Lawrence Chia.[1]

History

Pico was founded in 1969, it is a global group of companies with over 2,000 staff in 40 offices located in major cities around the world. Pico is building large operations and production facilities in Beijing and Shanghai called Pico Creative Centres.

The bulk of Pico's work has involved designing and building exhibition stands and managing and providing services at mega-events like World Expos or Olympic Games.[3]

Stock exchange

Pico has been listed on the Hong Kong Stock Exchange (SEHK: 0752)[2] since 1992, and their associate Pico (Thailand) Public Company Limited has been listed on Thailand’s MAI (SET: PICO)[4] since 2004.

Subsidiaries and affiliates

Pico subsidiaries and affiliates:[5][6]

Pico+

Three subsidiaries of Pico are under the subsidiaries network Pico+:[7]

  • TBA Creative Network
    • TBA Creative Network is a brand activation agency. Focusing on below-the-line interactive marketing services, their business domain includes branding strategies, events, exhibition, conference, and experiential marketing.[8]
  • PLUS Communications
  • PIXELS

Other Subsidiaries:[5]

  • A.E. Smith
  • Imaginators
  • P3 Innovation
  • MP International (MPI)
  • Global Spectrum Asia
  • World Image
  • Epicentro
  • Chenzhou International Convention and Exhibition Centre
  • Sri Lanka Exhibition and Convention Centre [9]
  • Xian Greenland Pico International Convention and Exhibition Center
  • Fairtrans International

Awards

2017

  • Marketing Magazine's Agency of the Year Awards 2017 in Singapore
    • Event Marketing Agency of the Year (Gold Award)[10]
    • Local Hero award[10]
  • Marketing Magazine's Agency of the Year Awards 2017 in Hong Kong
    • B2B Agency of the Year (Silver Award)[11]
    • Event Agency of the Year (Bronze Awards)[11]

2016

  • Marketing Magazine's Marketing Excellence Awards 2016
    • Excellence in Event Marketing (silver award)[12]
  • Marketing Magazine's Marketing Events Awards 2016 in Singapore
    • Event Agency of the Year 2016[13][14]
    • Best Event - Community Service (gold award)[13][14]
    • Best Event - Government Sector (gold award)[13][14]
    • Best Event - Immersive Experience (gold award)[13][14]
    • Best Event - Use of Venue (gold award)[13][14]

2015

  • Marketing Magazine's Agency of the Year Awards 2015
    • B2B Agency of the Year (gold award)[15]
  • Marketing Magazine's Agency of the Year Awards 2015 in Singapore
    • Event Marketing Agency of the Year (gold award)[16][17]
    • Local Hero award[16][17]
  • Marketing Magazine's Marketing Events Awards 2015 in Singapore
    • Best Event Ambience - Consumer (gold award)[18]
    • Best Event for Community Service (gold award)[18]
    • Best Event Production (gold award)[18]
    • Best Exhibition Event (gold award)[18]

References

  1. 1 2 "PROFILE OF DIRECTORS AND SENIOR MANAGEMENT OF PICO" (PDF).
  2. 1 2 "Stock Exchange Profile - Pico".
  3. ↑ "Pico: Shanghai Expo to out-earn Beijing Olympics". www.chinadaily.com.cn. Retrieved 2016-07-25.
  4. ↑ "Pico Thailand listing on MAI. The Stock Exchange of Thailand. Retrieved 18.4.2017."".
  5. 1 2 "Subsidiaries & Affiliates | Brand Activation | Event Marketing | Pico". www.pico.com. Retrieved 2017-04-18.
  6. ↑ "Pico+ | Brand Activation | Event Marketing | Pico". www.pico.com. Retrieved 2017-05-05.
  7. ↑ "Introduction of Pico+".
  8. ↑ "Photos: Land Rovers on a world-record seesaw". Campaign Asia. Retrieved 2017-12-04.
  9. ↑ "Sri Lanka Exhibition and Convention Center - About". Sri Lanka Exhibition and Convention Center. Jan 2018.
  10. 1 2 "Winners | Agency of the Year 2017 Singapore". www.aotyawards.com. Retrieved 2017-06-22.
  11. 1 2 "Winners | Agency of the Year 2017 Hong Kong". www.aotyawards.com. Retrieved 2017-06-22.
  12. ↑ Marketing Magazine: Hong Kong winners
  13. 1 2 3 4 5 Marketing Magazine: Singapore
  14. 1 2 3 4 5 "Past Year's Winners | Marketing Events Awards 2016 Singapore". www.marketing-interactive.com. Retrieved 2017-04-18.
  15. ↑ Marketing Magazine's Agency of the Year Awards 2015
  16. 1 2 Marketing Magazine's Agency of the Year Awards 2015 in Singapore
  17. 1 2 "2015 Winners | Agency of the Year 2015 Singapore". www.aotyawards.com. Retrieved 2017-04-18.
  18. 1 2 3 4 Marketing Magazine's Marketing Events Awards 2015 in Singapore
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