Pianissimo Peche

Pianissimo Peche
A photo of a jido hanbaiki containing the peach flavoured cigarettes.
Product type Cigarette
Owner Japan Tobacco
Produced by Japan Tobacco
Country Japan
Introduced June 2004 (June 2004)
Markets Japan[1][2][3]

Pianissimo is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.

Description

Originally it was sold as a light variant of the Salem brand in 1995 which was made by the R. J. Reynolds Tobacco Company.[4][5] Japan Tobacco acquired the overseas division of RJR and made the Pianissimo brand independent in June 2004.[2] It was first launched and tested in July 2005 in the Miyagi (宮城) and Yamagata (山形) prefectures, and then introduced nationwide in October 2005[6] Since May 1, 2005, JT handles stocks (Domestic production). Since then, other variants like Petil and Franc were added and other JT Menthol brands were made into Pianissimo. Like Virginia S made by Altria, it is a cigarette specifically aimed at women.

The word Pianissimo refers to the musical dynamics and volumes of sounds or notes. The word pêche is a French term meaning "peach," as well as the peach taste that the cigarettes contain. Produced and sold almost exclusively in Japan, the cigarettes are sold as 20 Cigarettes Per Pack, 10 Packs Per Carton, and 200 Cigarettes Per Carton.[7][8]

In December 2011, JTI announced they had changed 7 Pianissimo variants. The same thing happened to 9 variants in mid-2016.[9][10][4]

Products

Below are all the variants of Pianissimo cigarettes, with the levels of tar and nicotine included.

NameRelease dateDate of discontinuancePrice in ¥TarNicotineDescription
Pianissimo Lucia MentholFebruary 1, 2003Still available450 Yen5 mg0,3 mgD-spec product ( citrus flavor)
Pianissimo Eye Scene GraciaAugust 1, 2003Still available450 Yen5 mg0,4 mgD-spec product, changed from "Pianissimo Eye Scene Menthol" in mid January 2012 (Strong Menthol)
Pianissimo Aria MentholJune 1, 2004Still available450 Yen1 mg0,1 mgSince March 2006 D-spec, changed to "Pianissimo One" in mid January 2012 (Mensol without habit)
Pianissimo LightJune 1, 2004August 2006320 Yen6 mg0,5 mgSince March 2006 D-spec
Pianissimo Ultra LightJune 1, 2004May 2011440 Yen3 mg0,2 mgSince March 2006 D-spec
Pianissimo Petil Menthol OneJuly 1, 2005Still available450 Yen1 mg0,1 mgD-spec product, until the beginning of May 2009, changed to "Pianissimo Peche Menthol One" ( Peach flavor )[11]
Pianissimo Franc Menthol OneOctober 1, 2008Still available230 Yen1 mg'0,1 mgD-spec product (raspberry flavor)
Pianissimo Eye Scene CristaDecember 1, 2009Still available450 Yen1 mg'0,1 mgD-spec product (raspberry flavor)
Pianissimo Peche MentholNovember 1, 2010Still available450 Yen1 mg'0,1 mgD-spec product, changed to 'Pianissimo Eye Scene Menthol One' in mid January 2012 (Strong Menthol)
Pianissimo Vive MentholNovember 1, 2011May 2014450 Yen6 mg'0,5 mgD-spec product (refreshing menthol of mint type → strong menthol with moderate sweetness)
Pianissimo Peche Dia Menthol30th July 2012Still available450 Yen5 mg0.3 mgD-spec product (strong menthol feel and firm respiration) The tar / nicotine value has been changed.
Pianissimo Eye Scene SpikeJanuary 14, 2014Still available450 Yen6 mg0,5 mgD-spec product, King size. Virtually succeeding Pianississimo Viv Menthol, the product with the first eye scene after the integration of eye scene

See also

References

  1. ↑ "BrandPianissimo - Cigarettes Pedia". Cigarettespedia.com.
  2. 1 2 "Pianissimo". Zigsam.at.
  3. ↑ "Brands". Cigarety.by.
  4. 1 2 "brand of cigarettes - Tobacco World". Tobaccoprof.wordpress.com.
  5. ↑ "Japan Ads Sell Women On Smoking". Christian Science Monitor. 9 March 1998.
  6. ↑ "Pianissimo Pêche Menthol One". Chen1923.blogspot.nl.
  7. ↑ "Archived copy". Archived from the original on 2010-11-05. Retrieved 2009-07-05.
  8. ↑ "Archived copy". Archived from the original on 2015-10-21. Retrieved 2016-02-25.
  9. ↑ "9 upgraded Pianissimo products to be rolled out nationwide - JT Global Site". www.jt.com. Retrieved 1 February 2018.
  10. ↑ "Pianissimo Products Upgraded". Tobaccoasia.com. 8 May 2016.
  11. ↑ "Pianissimo Pêche Menthol One". Chen1923.blogspot.nl. Retrieved 1 February 2018.
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